Toilet Cleaner Market Report 2025 (Global Edition)

Global Toilet Cleaner Market Report 2025 Market Size Split by Type (Liquid Cleaner, In-Cistern, Rim, Others), by Packaging Type (Bottles, Pouches, Others), by Sales Channel (Supermarkets/Hypermarkets,...

Toilet Cleaner Market Report Description

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Toilet Cleaner Market Insights Video

Competitive Landscape of the Toilet Cleaner Market

The competitive landscape of the toilet cleaner market is characterized by the presence of several key players competing to gain market share. Some of the prominent companies operating in this market include Reckitt Benckiser Group plc, The Clorox Company, Henkel AG & Co. KGaA, S. C. Johnson & Son, Inc., and Procter & Gamble.

In March 2021, Procter & Gamble's toilet paper brand, Chairman, launched non-fungible (NFT) toilet papers. The strategy behind the product's launch was to ensure the consumers' hygiene awareness. This strategy will also help the company expand its product portfolio and business.

(Source:https://www.theverge.com/tldr/2021/3/17/22336115/charmin-nft-toilet-paper-cryptoart-marketing)

Top Companies Market Share in Toilet Cleaner Industry: (In no particular order of Rank)

• Unilever
• Henkel
• Reckitt Benckiser
• S.C Johnson & Son
• Kao
• P&G
• Church & Dwight
• Dabur
• Clorox
• Hydros Solutions
• Cleannet Canada
• Blue Moon Group
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Toilet Cleaner Market

Which Region Dominates the Toilet Cleaner Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America is the dominant region in the Toilet Cleaner Market for several reasons. Firstly, the region has a large population with a high level of awareness regarding hygiene and cleanliness, leading to a significant demand for toilet cleaners. Secondly, North America has a well-developed retail infrastructure, including supermarkets, hypermarkets, and online stores, making toilet cleaners easily accessible to consumers. Additionally, there is a wide variety of toilet cleaner products available in the market, catering to different consumer preferences and needs. Furthermore, manufacturers in North America often focus on product innovation and marketing strategies, contributing to the market's dominance in the region.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Toilet Cleaner market due to several compelling reasons. Firstly, the region has a rapidly expanding population, leading to increased demand for sanitation products like toilet cleaners. Secondly, rising disposable incomes in countries like China, India, and Southeast Asian nations have made toilet cleaners more affordable and accessible to a larger consumer base. Additionally, urbanization and increasing awareness about hygiene and cleanliness have further fueled the demand for toilet cleaners in the region. Moreover, manufacturers are actively introducing new and innovative products tailored to the preferences of the Asia Pacific market, driving growth in the sector.

The current report Scope analyzes Toilet Cleaner Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Toilet Cleaner Market Analysis

According to Cognitive Market Research, the global Toilet Cleaner market size was estimated at USD 9818.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 3927.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031. In the North America region, the toilet cleaner market is characterized by a high level of product diversity and consumer awareness. The region's market is driven by factors such as the growing emphasis on hygiene and cleanliness, the increasing availability of innovative and eco-friendly products, and the rising disposable income levels. Segmentation analysis reveals that liquid cleaners are the dominant category in the North America toilet cleaner market, accounting for a significant market share. The convenience and ease of use of liquid cleaners, along with the availability of various fragrances and formulations, contribute to their popularity among consumers. In conclusion, the North America toilet cleaner market is driven by consumer demand for effective, convenient, and environmentally friendly products.

• According to Cognitive Market Research, the US had a major share in the Toilet Cleaner market with a market size of USD 3098.62 million in 2024 and is projected to grow at a CAGR of 2.0%during the forecast period. The demand is amplified by the nation's increasing availability of innovative and eco-friendly products propel consistent growth.
• The Canada Toilet Cleaner market had a market share of USD 471.27 million in 2024 and is projected to grow at a CAGR of 3.0%during the forecast period. Canada's rising disposable income levels.
• The Mexico Toilet Cleaner market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 357.38 million in 2024.

Europe Toilet Cleaner Market Analysis

According to Cognitive Market Research, the global Toilet Cleaner market size was estimated at USD 9818.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 2945.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5%from 2024 to 2031.In the European region, the toilet cleaner market exhibits a steady growth trajectory driven by several factors. Increased awareness regarding hygiene and sanitation, coupled with the rising demand for eco-friendly and sustainable cleaning products, has bolstered market expansion. Segmentation analysis indicates that liquid cleaners dominate the market, offering ease of use and a wide array of fragrances and formulations. However, in-cistern and rim cleaners are also popular due to their targeted cleaning approach and convenience. In conclusion, the European toilet cleaner market is characterized by a diverse product range and distribution channels, reflecting the varied consumer preferences across the region.

• The United Kingdom Toilet Cleaner market had a market share of USD 108.42 million in 2024 and is projected to grow at a CAGR of 3.3%during the forecast period. In the UK, Toilet Cleaner sales witness an upswing due to the nation's increasingly prioritize hygiene and environmental sustainability.
• The France Toilet Cleaner market is projected to witness growth at a CAGR of 1.7%during the forecast period with a market size of USD 270.98 million in 2024.
• According to Cognitive Market Research, the Germany Toilet Cleaner market size was valued at USD 583.20 million in 2024 and is projected to grow at a CAGR of 2.7%during the forecast period. In Germany, Toilet Cleaner sales surge due to the nation's environmental sustainability.
• The Italy Toilet Cleaner market is projected to witness growth at a CAGR of 1.9%during the forecast period with a market size of USD 253.31 million in 2024.
• The Russia Toilet Cleaner market is projected to witness growth at a CAGR of 1.5% during the forecast period with a market size of USD 456.55 million in 2024.
• The Spain Toilet Cleaner market is projected to witness growth at a CAGR of 1.6% during the forecast period with a market size of USD 241.53 million in 2024.
• The Luxembourg Toilet Cleaner market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 91.31 million in 2024.
• The Portugal Toilet Cleaner market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD 61.85 million in 2024.
• The Greece Toilet Cleaner market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 35.35 million in 2024.
• Rest of Europe Toilet Cleaner market is projected to witness growth at a CAGR of 1.2% during the forecast period with a market size of USD 456.55 million in 2024..

Asia Pacific Toilet Cleaner Market Analysis

According to Cognitive Market Research, the global Toilet Cleaner market size was estimated at USD 9818.2Million out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 2258.19 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0%from 2024 to 2031.In the Asia Pacific region, the toilet cleaner market is experiencing robust growth driven by several factors. Rapid urbanization, increasing disposable incomes, and improving hygiene awareness are key drivers propelling market expansion. Segmentation analysis reveals that liquid cleaners dominate the market, favored for their ease of use and effectiveness. In-cistern and rim cleaners are also popular, offering targeted cleaning solutions. In conclusion, the Asia Pacific toilet cleaner market is poised for continued growth, driven by urbanization, rising incomes, and shifting consumer preferences. Manufacturers are expected to focus on product innovation and sustainability to meet the region's evolving demands, ensuring a competitive and dynamic market landscape.

• According to Cognitive Market Research, the China Toilet Cleaner market size was valued at USD 1016.18 million in 2024 and is projected to grow at a CAGR of 5.5%during the forecast period. Toilet Cleaner sales surge in China due to the nation's urbanization, rising incomes, and shifting consumer preferences.
• The Japan Toilet Cleaner market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 311.63 million in 2024.
• The India Toilet Cleaner market had a market share of USD 270.98 million in 2024 and is projected to grow at a CAGR of 7.8%during the forecast period. The demand is augmented by India's rapid product innovation and sustainability.
• The South Korea Toilet Cleaner market is projected to witness growth at a CAGR of 5.1%during the forecast period with a market size of USD 225.82 million in 2024.
• The Australia Toilet Cleaner market is projected to witness growth at a CAGR of 5.7%during the forecast period with a market size of USD 117.43 million in 2024.
• The South East Asia Toilet Cleaner market is projected to witness growth at a CAGR of 7.0%during the forecast period with a market size of USD 155.81 million in 2024.
• The Rest of Asia Pacific Toilet Cleaner market is projected to witness growth at a CAGR of 5.8%during the forecast period with a market size of USD 160.33 million in 2024.

South America Toilet Cleaner Market Analysis

According to Cognitive Market Research, the global Toilet Cleaner market size was estimated at USD 9818.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 490.91 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4%from 2024 to 2031.In the Latin America region, the toilet cleaner market exhibits a dynamic landscape driven by several factors. The market is propelled by the region's increasing population, urbanization rates, and rising disposable incomes. Segmentation analysis reveals a diverse market landscape in Latin America. Liquid cleaners dominate the market, offering convenience and effectiveness in cleaning. In-cistern cleaners are also popular, providing a hassle-free solution for toilet maintenance. In conclusion, the Latin America toilet cleaner market presents significant growth opportunities driven by population growth, urbanization, and increasing hygiene awareness.

• According to Cognitive Market Research, the Brazil Toilet Cleaner market size was valued at USD 210.11 million in 2024 and is projected to grow at a CAGR of 4.0%during the forecast period. Toilet Cleaner sales flourish in Brazil due to the nation's population growth, urbanization, and increasing hygiene awareness.
• The Argentina Toilet Cleaner market had a market share of USD 82.47 million in 2024 and is projected to grow at a CAGR of 4.3%during the forecast period. The demand is augmented by Argentina's increasing hygiene awareness.
• The Colombia Toilet Cleaner market is projected to witness growth at a CAGR of 3.2%during the forecast period with a market size of USD 43.69 million in 2024.
• The Peru Toilet Cleaner market is projected to witness growth at a CAGR of 3.6%during the forecast period with a market size of USD 40.25 million in 2024.
• The Chile Toilet Cleaner market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 35.35 million in 2024.
• The Rest of Latin America Toilet Cleaner market is projected to witness growth at a CAGR of 2.5%during the forecast period with a market size of USD 79.04 million in 2024.

Middle East Toilet Cleaner Market Analysis

According to Cognitive Market Research, the global Toilet Cleaner market size was estimated at USD 9818.2 Million out of which Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 196.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7%from 2024 to 2031. In the Middle East and Africa (MEA) region, the toilet cleaner market is influenced by several factors unique to the region. The market is driven by increasing urbanization, population growth, and improving standards of living, especially in urban areas. Segmentation analysis reveals a diverse market landscape in the MEA region. Liquid cleaners are the dominant product type, favored for their ease of use and effectiveness. In conclusion, the MEA toilet cleaner market presents significant growth opportunities driven by urbanization, population growth, and increasing hygiene awareness.

• The GCC Countries Toilet Cleaner market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD 84.04 million in 2024. Toilet Cleaner sales flourish due to the region's urbanization, population growth, and increasing hygiene awareness.
• The Egypt Toilet Cleaner market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 20.62 million in 2024.
• The South Africa Toilet Cleaner market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 31.03 million in 2024. Toilet Cleaner sales flourish in the South Africa due to the region's population growth, and increasing hygiene awareness.
• The Turkey Toilet Cleaner market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 16.89 million in 2024. The Nigeria Toilet Cleaner market is projected to witness growth at a CAGR of 2.8%during the forecast period with a market size of USD 20.62 million in 2024.
• The Rest of MEA Toilet Cleaner market is projected to witness growth at a CAGR of 2.7%during the forecast period with a market size of USD 23.17 million in 2024.

Toilet Cleaner Market Analysis

Toilet Cleaner Market Type Segment Analysis

According to Cognitive Market Research, the dominant category in the toilet cleaner market is liquid cleaner. Liquid cleaners are popular due to their ease of use and effectiveness in removing tough stains and germs. They are versatile and can be used for both regular cleaning and deep cleaning. Liquid cleaners often come in a variety of fragrances, appealing to consumers who prioritize a fresh-smelling bathroom. Additionally, liquid cleaners are typically more affordable than other types of toilet cleaners, making them accessible to a wider range of consumers.

The fastest-growing category in the toilet cleaner market is in-cistern cleaners. In-cistern cleaners are placed inside the toilet cistern and release cleaning agents with each flush, ensuring continuous cleaning and freshness. This category is experiencing rapid growth due to its convenience and long-lasting effect. Consumers are increasingly looking for products that require less frequent application and provide consistent results, making in-cistern cleaners a popular choice. Additionally, in-cistern cleaners are often marketed as water-saving products, as they help prevent limescale build-up, reducing the need for excessive flushing.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Toilet Cleaner Industry. Request a Free Sample PDF!

Toilet Cleaner Market Packaging Type Segment Analysis

According to Cognitive Market Research, the dominant category in the toilet cleaner market is bottles. Bottles are the most commonly used packaging type for toilet cleaners due to their convenience and ease of use. They come in various sizes, ranging from small bottles for single-use applications to larger bottles for regular use. Bottles are also preferred by consumers for their ability to dispense the right amount of cleaner, reducing wastage. Additionally, bottles are sturdy and can be safely stored under the sink or in a cleaning cabinet. Their transparent nature also allows consumers to easily see how much product is left, ensuring timely replacement.

The fastest-growing category in the toilet cleaner market is pouches. Pouches are gaining popularity due to their eco-friendly nature and convenience. They require less plastic than bottles, making them a more sustainable option. Pouches are also lightweight and take up less space, making them ideal for storage and transportation. Additionally, pouches can be designed with resealable caps or spouts, allowing for easy dispensing and reducing the risk of spills. The growing trend towards sustainability and eco-consciousness among consumers is driving the demand for pouches in the toilet cleaner market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Toilet Cleaner Sales Channel Segment Analysis

According to Cognitive Market Research, supermarkets and hypermarkets are the dominant sales channels. These large retail stores offer a wide variety of toilet cleaner brands and products, making them a convenient one-stop-shop for consumers. Supermarkets and hypermarkets often run promotions and discounts on toilet cleaners, attracting price-conscious consumers. Additionally, these stores benefit from high foot traffic, allowing them to reach a large customer base. Their expansive shelf space also enables them to display a wide range of products, increasing visibility and sales.

The online retail stores are the fastest-growing sales channel in the toilet cleaner market. The rise of e-commerce has revolutionized the way consumers shop for household products, including toilet cleaners. Online retail stores offer a convenient shopping experience, allowing consumers to browse and purchase products from the comfort of their homes. They also provide a wide range of options and competitive prices, making them attractive to consumers. The growing penetration of smartphones and the internet has further fueled the growth of online sales.

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores
• Other Channels

Toilet Cleaner End Use Segment Analysis

• Residential
• Commercial

Toilet Cleaner Price Range Segment Analysis

• High
• Mid
• Low

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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