Tooth Gel Market Report 2025 (Global Edition)

Global Tooth Gel Market Report 2025 Market Size Split by Type Outlook: (Organic, Chemically activated), by Application Outlook: (For Brushing Teeth, Whitening Gels, For Toothaches), by Distribution Ch...

Tooth Gel Market Report Description

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Tooth Gel Market Insights Video

Competitive Landscape of the Tooth Gel Market

The tooth gel market is competitive, with key players dominating the landscape. Companies focus on product innovation, including natural, fluoride-free, and whitening formulas, to attract health-conscious consumers. Strategic partnerships, acquisitions, and the expansion of e-commerce channels further intensify competition. Additionally, emerging brands offering organic and eco-friendly options are challenging established players, driving market differentiation and innovation to meet evolving consumer preferences.

In March 2022, the Alacer unit of GlaxoSmithKline company launched its new toothpaste brand Natean in the United States. The products are retailed across Walmart supermarkets. The company claims the product to be vegan-friendly and free from sodium lauryl sulfate, artificial sweeteners, flavours, and dyes. (Source: https://www.nasdaq.com/press-release/alacer-corp.-launches-new-eco-conscious-toothpaste-brand-nateanr-2022-03-07)

Top Companies Market Share in Tooth Gel Industry: (In no particular order of Rank)

• Colgate-Palmolive Company
• Livionex
• Kao Corporation
• Pigeon
• Nuby
• Forever Living Products
• Melaleuca
• Xlear
• Inc
• Jason Natural Products
• Inc
• Comvita
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Tooth Gel Market

Which Region Dominates the Tooth Gel Market in 2024?

According to Cognitive Market Research, North America currently dominates the Tooth Gels market, and the region is expected to have significant growth during the projected period. This is due to high consumer awareness of oral hygiene, strong demand for advanced dental care products, and a preference for premium, innovative formulations.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to rising urbanization, increasing dental awareness, and a growing middle-class population with higher disposable incomes.

The current report Scope analyzes Tooth Gel Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Tooth Gel

According to Cognitive Market Research, the global Tooth Gel market size was estimated at USD 19521.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7808.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Tooth Gel market with a market size of USD 6160.99 million in 2024 and is projected to grow at a CAGR of 2.5% during the forecast period due to the increased demand for natural and organic ingredients.
• The Canada Tooth Gel market had a market share of USD 937.03 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period due to the growing consumer focus on aesthetic and whitening products
• The Mexico Tooth Gel market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 710.58 million in 2024.

Europe Tooth Gel

According to Cognitive Market Research, the global Tooth Gel market size was estimated at USD 19521.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5856.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.

• The United Kingdom Tooth Gel market had a market share of USD 983.88 million in 2024 and is projected to grow at a CAGR of 3.8% during the forecast period. In the UK, Tooth Gel sales witness an upswing due to the growing demand for natural and organic toothpaste alternatives.
• The France Tooth Gel market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 538.79 million in 2024.
• According to Cognitive Market Research, the German Tooth Gel market size was valued at USD 1159.58 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. In Germany, Tooth Gel surged due to the rising adoption of preventive dental care practices.
• The Italy Tooth Gel market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 503.65 million in 2024.
• The Russian tooth Gel market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 907.75 million in 2024.
• The Spain Tooth Gel market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD 480.23 million in 2024
• The Luxembourg Tooth Gel market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 181.55 million in 2024.
• The Portugal Tooth Gel market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 122.99 million in 2024.
• The Greece Tooth Gel market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 70.28 million in 2024.
• The Rest of Europe's Tooth Gel market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 907.75 million in 2024.

Asia Pacific Tooth Gel

According to Cognitive Market Research, the global Tooth Gel market size was estimated at USD 19521.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4489.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Tooth Gel market size was valued at USD 2020.48 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Tooth Gel surged in China due to the expansion of e-commerce and retail channels.
• The Japan Tooth Gel market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 619.61 million in 2024.
• The India Tooth Gel market had a market share of USD 538.79 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period due to the increasing disposable income in emerging markets .
• The South Korean Tooth Gel market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 448.99 million in 2024.
• The Australian Tooth Gel market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 233.48 million in 2024.
• The South East Asia Tooth Gel market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 309.81 million in 2024.
• The Rest of Asia Pacific Tooth Gel market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 318.79 million in 2024.

South America Tooth Gel

According to Cognitive Market Research, the global Tooth Gel market size was estimated at USD 19521.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 976.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Tooth Gel market size was valued at USD 417.76 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Tooth Gels flourished in Brazil due to the expanding middle-class population.
• Argentina's Tooth Gel market had a market share of USD 163.98 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period due to the rising demand for whitening products.
• Colombia Tooth Gel market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 86.87 million in 2024.
• Peru Tooth Gel market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 80.04 million in 2024.
• Chile's Tooth Gel market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 70.28 million in 2024.
• The Rest of Latin America's Tooth Gel market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 157.15 million in 2024.

Middle East and Africa Tooth Gel

According to Cognitive Market Research, the global Tooth Gel market size was estimated at USD 19521.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 390.43 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031..

• The GCC Countries Tooth Gel market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 167.10 million in 2024. Tooth Gel sales flourish due to the growth in disposable income driving premium tooth gel demand.
• The Egypt Tooth Gel market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 41.00 million in 2024.
• The South African tooth Gel market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 61.69 million in 2024. Tooth Gel sales flourished in South Africa due to the expansion of dental care initiatives and awareness campaigns.
• The Turkey Tooth Gel market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 33.58 million in 2024.
• The Nigeria Tooth Gel market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 41.00 million in 2024.
• The Rest of the MEA Tooth Gel market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 46.07 million in 2024.

Tooth Gel Market Analysis

How are Segments Performing in the Global Tooth Gel Market?

Tooth Gel Market Type Segment Analysis

According to Cognitive Market Research, chemically activated are likely to dominate the Tooth Gel Market over the forecast period by offering enhanced cleaning and whitening capabilities through active ingredients like fluoride, hydrogen peroxide, and calcium phosphates. These formulations effectively combat cavities, stains, and plaque, providing superior oral care results. Their proven efficacy and widespread consumer trust make them a preferred choice over natural alternatives.

organic tooth gels are the fastest-growing segment in the Tooth Gel Market due to rising consumer demand for natural, chemical-free oral care solutions. They appeal to health-conscious individuals seeking eco-friendly and safe products free from artificial additives. Increased awareness about sustainability and the benefits of herbal ingredients further boosts their popularity, driving rapid market expansion.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Tooth Gel Industry. Request a Free Sample PDF!

Tooth Gel Market Application Segment Analysis

According to Cognitive Market Research, for brushing teeth segment holds the largest share of the market due to their primary role in daily oral hygiene routines. Their smoother texture, faster foam generation, and targeted benefits like cavity prevention, whitening, and sensitivity relief make them highly preferred. These attributes ensure widespread consumer acceptance and consistent demand globally.

In the Tooth Gel Market, the whitening gels sector has been expanding at a rapid pace due to increasing consumer demand for aesthetic dental care. Rising awareness of smile enhancement, social media influence, and advancements in gentle yet effective whitening formulations drive their popularity, appealing to health-conscious individuals seeking convenient, non-invasive solutions for brighter teeth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Tooth Gel Distribution Channel Outlook: Segment Analysis

Tooth Gel Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the supermarket segment holds the largest market share by offering wide product variety, competitive pricing, and convenience, making them a preferred choice for consumers. Their strategic placement in high-traffic areas, frequent promotional deals, and accessibility enhance product visibility and drive impulse purchases, solidifying their position as key distribution channels for toothgels.

In the Tooth Gel market, the rapidly growing sector is the online shop category due to its convenience, extensive product variety, and personalized recommendations. The rise of e-commerce platforms, discounts, and subscription services, coupled with increased internet penetration and consumer reliance on digital shopping post-COVID-19, has significantly boosted online sales of tooth gel products.

• Online Shop
• Supermarket
• Dental Clinic
• Others

Tooth Gel End-user Outlook: Segment Analysis

Tooth Gel Market End-use Segment Analysis

According to Cognitive Market Research, the adult segment dominates the market due to their heightened focus on oral hygiene, dental aesthetics, and prevention of issues like cavities and sensitivity. With disposable income and purchasing power, they seek advanced formulations, including whitening, anti-cavity, and sensitive-care gels, aligning with their health-conscious and aesthetic-driven preferences.

Kid is projected to be the fastest-growing segment in the Tooth Gel market due to the increasing parental focus on early oral hygiene and rising awareness of dental health in children. Attractive flavours, child-friendly packaging, and fluoride-free or mild formulas further drive demand, catering to safety concerns and encouraging regular use among young users.

• Adults
• Kids

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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