Tooth Powder Market Report 2025 (Global Edition)

Global Tooth Powder Market Report 2025 Market Size Split by Product type Outlook: (Natural Toothpowder, Synthetic Toothpowder, Others), by Application Outlook: (Household, Hotels, Dental Clinics, Othe...

Tooth Powder Market Report Description

We have various report editions of Tooth Powder Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Tooth Powder Market

The competitive landscape of toothpowder is highly diverse in terms of players. Large oral care brands such as Colgate-Palmolive and Procter & Gamble dominate the market with their well-known brands. However, smaller brands such as Himalaya and Neem, which are concentrating on organic and herbal formulations, are gaining popularity among health-conscious consumers. The e-commerce boom has increased competition to a new level, allowing niche brands to reach a broader audience. Companies are also increasingly innovating their product lines by infusing unique ingredients, such as activated charcoal and essential oils, to be different from others.

In August 2024, Colgate's Bright Smiles, Bright Futures® (BSBF) campaign is making significant progress in increasing oral health education for children in India. As part of this endeavour, Colgate collaborated with the Goa government to positively impact all 2,00,000 school-aged children in the state by 2025. Last year, Colgate's Bright Smiles, Bright Futures® project benefited nearly 52 lakh students from over 10,000 schools in eight Indian states. (Source: https://www.prnewswire.com/in/news-releases/colgate-partners-with-government-of-goa-to-advance-oral-health-education-for-all-2-lakh-in-school-children-by-2025-302222288.html) In July 2024, Viome, a leading provider of personalised microbiome health products and solutions, recently announced the launch of their breakthrough VRx MyBiotics Toothpaste & Gel, which completes the Oral Health Solution system and establishes a new standard for daily oral care while simultaneously supporting overall health. This groundbreaking product uses the dental Health Intelligence™ Test (also available with Full Body Intelligence™) to generate a personalised toothpaste combination that addresses each individual's specific oral health needs while simultaneously providing nutrients for entire body health. MyBiotics Toothpaste & Gel is a dual-action deep cleaner and supplement containing safe-to-consume ingredients that thoroughly clean the mouth, care for gums, strengthen teeth, and benefit the entire body. (Source: https://www.prnewswire.com/news-releases/viome-launches-the-first-personalized-ampm-toothpaste--gel-formulated-using-oral-microbiome-data-and-ai-to-support-whole-body-health-302198749.html) In January 2024, Dr Dento, a rising star in the dental care industry, is excited to launch its latest product line just in time for the Christmas season, marking an exciting step toward comprehensive oral hygiene and joyous celebrations. The new collection focuses on natural chemicals that blend in with the spirit and magic of the holidays, delivering professional-grade results while being gentle on teeth and gums. Each product is painstakingly designed using rigorous scientific research to assure optimal performance and safety, allowing customers to "smile good and laugh better!" This reflects the brand's dedication to utilising nature's healing powers to provide holistic dental care solutions to individuals. (Source: https://www.business-standard.com/content/press-releases-ani/dr-dento-launches-a-new-product-range-for-oral-health-bringing-nature-and-technology-together-124010600399_1.html)

Top Companies Market Share in Tooth Powder Industry: (In no particular order of Rank)

• Johnson & Johnson Services. Inc.
• Himalaya Drug Company Private Limited
• Colgate Palmolive India Ltd.
• Hindustan Unilever Limited.
• Proctor & Gamble Pvt Ltd
• Patanjali Ayurved Ltd.
• Dabur International Ltd.
• GlaxoSmithKline Plc
• Amway Corporation
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Tooth Powder Market

Which Region Dominates the Tooth Powder Market in 2024?

According to Cognitive Market Research, North America was the market leader in 2023 because of strong consumer awareness of oral hygiene and a growing preference for natural and organic oral care products in the region. Consumers in the United States have a high discretionary income, allowing them to spend extensively on premium oral care items such as toothpowder. Furthermore, the presence of important market participants in the region has made toothpowder more widely available and well-known, leading to its huge market share.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific market is expected to grow rapidly in the next years as people become more aware of the importance of oral hygiene and the availability of toothpowder. China, with its vast population and expanding disposable income, offers a significant market opportunity. Growing consumer awareness of dental hygiene, as well as the rising desire for natural and organic oral care products, has led to an increase in toothpowder uptake. Furthermore, the rise of e-commerce platforms in the region allows customers to easily access a diverse choice of toothpowder goods, hence increasing the market.

The current report Scope analyzes Tooth Powder Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Tooth Powder

According to Cognitive Market Research, the global Tooth Powder market size was estimated at USD 1352.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 541.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Tooth Powder market with a market size of USD 426.85 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. The U.S. has a strong emphasis on oral health, with well-established dental infrastructure and education.
• The Canada Tooth Powder market had a market share of USD 64.92 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Tooth Powder market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 49.23 million in 2024.

Europe Tooth Powder

According to Cognitive Market Research, the global Tooth Powder market size was estimated at USD 1352.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 405.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• The United Kingdom Tooth Powder market had a market share of USD 68.17 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. In the UK, Tooth Powder sales witness an upswing due to the increasing demand in the household industry..
• The France Tooth Powder market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 37.33 million in 2024.
• According to Cognitive Market Research, the German Tooth Powder market size was valued at USD 80.34 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. In Germany, Tooth Powder surged due to the Increased focus of the manufacturers and major market players.
• The Italy Tooth Powder market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 34.89 million in 2024.
• The Russia Tooth Powder market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 62.89 million in 2024.
• The Spain Tooth Powder market is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 33.27 million in 2024
• The Luxembourg Tooth Powder market is projected to witness growth at a CAGR of 4.1% during the forecast period, with a market size of USD 12.58 million in 2024.
• The Portugal Tooth Powder market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 8.52 million in 2024.
• The Greece Tooth Powder market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 4.87 million in 2024.
• The Rest of Europe's Tooth Powder market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 62.89 million in 2024.

Asia Pacific Tooth Powder

According to Cognitive Market Research, the global Tooth Powder market size was estimated at USD 1352.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 311.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Tooth Powder market size was valued at USD 139.98 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Tooth Powder surged in China due to increasing demand for oral health awareness..
• The Japan Tooth Powder market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 42.93 million in 2024.
• The India Tooth Powder market had a market share of USD 37.33 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. India's rising awareness among the population.
• The South Korean Tooth Powder market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 31.11 million in 2024.
• The Australian Tooth Powder market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 16.18 million in 2024.
• The South East Asia Tooth Powder market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 21.46 million in 2024.
• The Rest of Asia Pacific Tooth Powder market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 22.09 million in 2024.

South America Tooth Powder

According to Cognitive Market Research, the global Tooth Powder market size was estimated at USD 1352.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 67.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Tooth Powder market size was valued at USD 28.94 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Tooth Powders flourished in Brazil due to the increased focus of the manufacturers and major market players..
• Argentina's Tooth Powder market had a market share of USD 11.36 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Argentina's rising personal disposable income .
• Colombia Tooth Powder market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 6.02 million in 2024.
• Peru Tooth Powder market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 5.55 million in 2024.
• Chile Tooth Powder market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 4.87 million in 2024.
• The Rest of Latin America's Tooth Powder market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 10.89 million in 2024.

Middle East and Africa Tooth Powder

According to Cognitive Market Research, the global Tooth Powder market size was estimated at USD 1352.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 27.05 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031..

• The GCC Countries Tooth Powder market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 11.58 million in 2024. Tooth Powder sales flourish due to the presence of major market players.
• The Egypt Tooth Powder market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 2.84 million in 2024.
• The South Africa Tooth Powder market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 4.27 million in 2024. Tooth Powder sales flourished in South Africa due to increasing demand..
• The Turkey Tooth Powder market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 2.33 million in 2024.
• The Nigeria Tooth Powder market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 2.84 million in 2024.
• The Rest of the MEA Tooth Powder market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 3.19 million in 2024.

Tooth Powder Market Analysis

How are Segments Performing in the Global Tooth Powder Market?

Tooth Powder Market Product Type Segment Analysis

According to Cognitive Market Research, the natural segment dominated the market in 2023, owing to rising consumer demand for organic and chemical-free oral care products. Natural toothpowders are prepared using components like baking soda, sea salt, and aromatic oils. They are seen as safer and healthier alternatives to conventional toothpaste. Natural toothpowders' lack of artificial flavours, colours, and preservatives increases their appeal to health-conscious customers, strengthening the segment.

The synthetic tooth powder segment is at present the fastest growing one. This is due to numerous factors, including the increasing desire for convenience and effectiveness of oral care products. Synthetically produced tooth powders are often advanced formulas that provide greater cleaning and whitening benefits to consumers who need quick and efficient solutions.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Tooth Powder Industry. Request a Free Sample PDF!

Tooth Powder Market Application Segment Analysis

According to Cognitive Market Research, the household segment dominated the market in 2023, owing to rising consumer awareness of dental hygiene and a desire for natural and organic oral care products. Toothpowder is primarily used in households. Furthermore, toothpowder's ease of use and effectiveness in maintaining dental health have contributed to its widespread use in the home

The dental clinics segment is expected to grow at a significant CAGR throughout the projected period because of the increased prevalence of dental disorders such as cavities, gum disease, and tooth decay. Dental clinics are the primary point of contact for people experiencing these concerns. People who have dental problems are more inclined to utilise toothpowder because of its acknowledged benefits in treating these ailments. Furthermore, the increasing use of toothpowder by dentists is likely to fuel demand, propelling the market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Tooth Powder Distribution channel Outlook: Segment Analysis

Tooth Powder Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Convenience Stores sector accounted for a major proportion of the market in 2023 and is expected to increase rapidly over the assessment period, owing to an increasing consumer desire for physical examination of products before purchase. Customers can examine the quality and ingredients of toothpowder at offline businesses such as supermarkets, drugstores, and speciality shops. This physical experience, combined with individualised customer service, drives the segment.

The online segment is anticipated to lead the market in terms of revenue during the projection period owing to the increasing penetration of e-commerce and the convenience it offers. Online platforms provide a broad range of products, competitive pricing, and the comfort of shopping from home. The ongoing digital transformation and the proliferation of smartphones are expected to propel the segment.

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Pharmacy and Drug Stores
• Online Retail
• Others

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion