Traditional Advertising Agency Services Market Report 2025 (Global Edition)

Global Traditional Advertising Agency Services Market Report 2025 Market Size Split by Service Type (Creative Services, Media Planning & Buying, Account Management, Market Research & Analysis), by End...

Traditional Advertising Agency Services Market Report Description

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Traditional Advertising Agency Services Market Insights Video

Competitive Landscape of the Traditional Advertising Agency Service Market

The competitive landscape of the traditional advertising agency service market is characterized by intense competition among agencies offering diverse services like media buying, creative development, and market analysis. Agencies compete based on service quality, innovative campaigns, and media reach. With increasing digital competition, traditional agencies are focusing on integrating digital solutions to remain relevant and sustain their market position.

In April 2024, Dentsu MENA opened its new regional headquarters in Riyadh. As one of the region's leading media and advertising networks, Dentsu already collaborates with various government ministries and investment firms to help realize Saudi Vision 2030. The agency provides a range of integrated marketing solutions, from media to creative and customer experience management, aiming to showcase the Vision 2030 initiatives to a global audience. (Source: https://www.dentsu.com/ae/en/media-and-investors/new-regional-hq) In May 2022, Ogilvy unveiled its 0-100% Mobile Office initiative, marking a shift towards a new approach to the modern workplace, centered on collaboration and culture. The agency recognizes that mandatory in-office attendance is no longer necessary for effective teamwork, especially post-pandemic. While hybrid work models have become common, Ogilvy takes it further by empowering employees to choose their preferred work environment. (Source: https://www.ogilvy.com/de/eng/ideas/workplace-today-reinvented-ogilvy-introduces-0-100-mobile-office)

Top Companies Market Share in Traditional Advertising Agency Services Industry: (In no particular order of Rank)

• Ogilvy
• BBDO Worldwide
• McCann Worldgroup
• Leo Burnett
• Dentsu Inc.
• Saatchi & Saatchi
• Grey Group
• TBWA Worldwide
• Young & Rubicam (Y&R)
• Publicis
• JWT (J. Walter Thompson)
• Havas Worldwide
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Traditional Advertising Agency Service Market

Which Region Dominates the Traditional Advertising Agency Service Market in 2024?

According to Cognitive Market Research, North America currently dominates the traditional advertising agency service market, and the region is expected to have significant growth during the projected period. This is driven by the region's large advertising budgets, especially from established enterprises and government campaigns. The high penetration of traditional media like TV, radio, and print, along with a strong focus on branding and mass communication, keeps demand for traditional advertising services high. Additionally, robust media networks and high consumer spending further boost the market.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This is due to rising advertising spending from emerging economies like India and China. Expanding media landscapes, increased urbanization, and the rise of new television and radio channels are key drivers. Additionally, small and medium-sized enterprises (SMEs) are increasingly investing in traditional advertising to reach diverse and growing consumer bases, fueling market expansion.

The current report Scope analyzes Traditional Advertising Agency Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Traditional Advertising Agency Services

According to Cognitive Market Research, the global traditional advertising agency service market size was estimated at USD 235847.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 94339.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, The United States traditional advertising agency service market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 74,433.47 million in 2024. The U.S. market will grow due to increasing digital transformation, rising ad spending on multi-platform strategies, and expanding e-commerce channels.
The Canada traditional advertising agency service market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 11,320.68 million in 2024. Canadian market expansion is driven by rising demand for targeted ads, enhanced digital media consumption, and growing investments in brand building. The Mexico traditional advertising agency service market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 8,584.85 million in 2024.

Europe Traditional Advertising Agency Services

According to Cognitive Market Research, the global traditional advertising agency service market size was estimated at USD 235847.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 70754.25 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom traditional advertising agency service market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 11,886.71 million in 2024. In the UK, the rise in digital media, mobile advertising, and consumer engagement through social platforms is fueling the market growth.
The France traditional advertising agency service market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 6,509.39 million in 2024. The Germany traditional advertising agency service market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 14,009.34 million in 2024. Germany’s market will benefit from robust advertising budgets, increased demand for Omni channel campaigns, and advancements in data-driven marketing strategies. The Italy traditional advertising agency service market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 6,084.87 million in 2024. The Russia traditional advertising agency service market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 10,966.91 million in 2024. The Spain traditional advertising agency service market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 5,801.85 million in 2024. The Luxembourg traditional advertising agency service market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 2,193.38 million in 2024. The Portugal traditional advertising agency service market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 1,485.84 million in 2024. The Greece traditional advertising agency service market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 849.05 million in 2024. The Rest of Europe traditional advertising agency service market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 10,966.91 million in 2024.

Asia Pacific Traditional Advertising Agency Services

According to Cognitive Market Research, the global traditional advertising agency service market size was estimated at USD 235847.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 54244.93 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, China traditional advertising agency service market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 24,410.22 million in 2024. China's rapid adoption of digital advertising, along with a thriving e-commerce sector and government spending, is propelling market growth.
The Japan traditional advertising agency service market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 7,485.80 million in 2024. The India traditional advertising agency service market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 6,509.39 million in 2024. India’s advertising sector is expanding due to the growing mobile user base, increasing internet penetration, and the rise of localized content. The South Korea traditional advertising agency service market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 5,424.49 million in 2024. The Australia traditional advertising agency service market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 2,820.74 million in 2024. The South East Asia traditional advertising agency service market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 3,742.90 million in 2024. The Rest of Asia Pacific traditional advertising agency service market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 3,851.39 million in 2024.

South America Traditional Advertising Agency Services

According to Cognitive Market Research, the global traditional advertising agency service market size was estimated at USD 235847.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 11792.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil traditional advertising agency service market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 5,047.14 million in 2024. Brazil’s advertising industry is supported by higher consumer spending, the rise of online shopping, and effective use of social media for engagement.
The Argentina traditional advertising agency service market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 1,981.12 million in 2024. Argentina is experiencing a rise in digital advertising investment, with more brands focusing on social media and mobile marketing strategies. The Colombia traditional advertising agency service market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 1,049.52 million in 2024. The Peru traditional advertising agency service market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 966.97 million in 2024. The Chile traditional advertising agency service market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 849.05 million in 2024. The Rest of Latin America traditional advertising agency service market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 1,898.57 million in 2024.

Middle East Traditional Advertising Agency Services

According to Cognitive Market Research, the global traditional advertising agency service market size was estimated at USD 235847.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 4716.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries traditional advertising agency service market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 2,018.85 million in 2024. In GCC, advertising growth is propelled by a strong digital push, government-backed initiatives, and increased demand for luxury brand promotions.
The Egypt traditional advertising agency service market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 495.28 million in 2024. The South Africa traditional advertising agency service market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 745.28 million in 2024. South Africa's growing digital consumption, along with enhanced mobile ad adoption, is driving the expansion of advertising services in the region. The Turkey traditional advertising agency service market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 405.66 million in 2024. The Nigeria traditional advertising agency service market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 495.28 million in 2024. The Rest of MEA traditional advertising agency service market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 556.60 million in 2024.

Traditional Advertising Agency Services Market Analysis

Traditional Advertising Agency Service Market Service Type Segment Analysis

According to Cognitive Market Research, media planning & buying are likely to dominate the traditional advertising agency service market over the forecast period due to the continued importance of selecting the right channels to reach target audiences effectively. The rising complexity of media options, coupled with the need for strategic ad placement, drives businesses to invest in expert media planning. Additionally, the demand for large-scale campaigns on TV, radio, and outdoor platforms ensures sustained growth.

The creative services is the fastest-growing segment in the traditional advertising agency service market as brands seek more compelling and unique advertising content to stand out in a crowded marketplace. With consumers becoming more discerning, companies are prioritizing innovative storytelling, design, and brand identity to make a lasting impact. The shift toward more personalized and emotionally engaging content boosts demand for creative services in traditional advertising.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Traditional Advertising Agency Services Industry. Request a Free Sample PDF!

Traditional Advertising Agency Service Market End-Use Segment Analysis

According to Cognitive Market Research, the enterprise segment holds the largest share of the market as large corporations allocate significant budgets to traditional advertising for brand visibility. With established marketing strategies, enterprises rely heavily on TV, radio, and print to reach a broad audience. Their need for sustained brand presence and mass communication ensures consistent demand for traditional advertising services, reinforcing their dominant market share.

In the traditional advertising agency service market, the government has been expanding at a rapid pace due to an increased focus on public awareness and communication initiatives. Governments are investing in traditional media to effectively disseminate information about policies, health campaigns, and social initiatives. The reliability of television, radio, and print media for mass communication makes it a preferred choice for public sector campaigns, driving strong growth in this segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Traditional Advertising Agency Services Company Size Segment Analysis

Traditional Advertising Agency Service Market Company Size Segment Analysis

According to Cognitive Market Research, the large enterprises segment holds the largest share of the market as these companies consistently invest in broad-reaching traditional advertising to maintain market dominance. With substantial advertising budgets, they leverage television, radio, and print to reinforce brand presence, target diverse consumer bases, and drive long-term brand loyalty. The high reliability and broad reach of traditional media support their continuous demand.

In the traditional advertising agency service market, the small & medium-sized enterprises (SMEs) has been expanding at a rapid pace as they increasingly recognize the value of traditional advertising in building brand awareness. With more affordable media options and a growing need to compete with larger businesses, SMEs are investing in TV, radio, and print to reach local or niche markets. This segment's expansion is driven by their desire to enhance visibility and market share.

• Small & Medium-Sized Enterprises (SMEs)
• Large Enterprises

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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