Underwear Market Report 2025 (Global Edition)

Global Underwear Market Report 2025 Market Size Split by Category (Women, Men), by Fabric (Cotton, Silk, Nylon), by Price range (Low, Medium, High), by Distribution Channel (Online, Offline)

Underwear Market Report Description

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Underwear Market Insights Video

Competitive Landscape of the Underwear Market

The aggressive panorama of the undies marketplace capabilities a diverse mix of global and local gamers. Major manufacturers like Victoria's Secret, Calvin Klein, and Hanes dominate with huge product traces and established market presence. They are emerging manufacturers recognition on areas of interest segments, which include eco-friendly or technologically superior materials to capture patron hobbies. E-trade structures and direct-to-client fashions are increasingly crucial, enabling manufacturers to reach wider audiences and adapt to shifting client possibilities. Innovation, logo loyalty, and pricing techniques remain key competitive factors.

September 2022: The official licensee of Jockey International Inc., Page Industries Ltd., increased the size of its retail flagship store in New Delhi, India. The 2,500 square foot, two-story store is divided into sections for men, women, and children. (Source: https://www.indianretailer.com/news/jockey-expands-offline-presence-opens-flagship-store-in-new-delhi.n14215) August 2022: Tommy Hilfiger opened a new store in Bonn, Germany, as part of its retail expansion. Men's underwear and other accessories may be found in the historic structure, which is meant to give customers the greatest possible in-store experience. Source: https://ww.fashionnetwork.com/news/Tommy-hilfiger-opens-its-first-store-dedicated-to-underwear,1007946.html August 2022: Calvin Klein unveiled their "Autumn 2022" campaign, which included the newest denim and underwear lines. Utilizing a combination of recyclable materials and a contemporary design, the range is intended for daily use and provides wireless comfort. Source: https://www.pvh.com/news/calvin-klein-fall-2022-campaign

Top Companies Market Share in Underwear Industry: (In no particular order of Rank)

• Phillips-Van Heusen Corporation
• Hanesbrands Inc.
• Jockey International Inc.
• Ralph Lauren Corporation
• Levi Strauss & Co.
• American Eagle Outfitters Inc.
• Naked Brand Group Inc.
• Perry Ellis International Inc.
• UGO BOSS
• Berkshire Hathaway Inc. (Fruit of the Loom)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Underwear Market

Which Region Dominates the Underwear Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue. The North American underclothes marketplace is experiencing an increase driven by means of rising customer calls for comfort, fashion, and top-rate manufacturers. Increased consciousness of private hygiene and a shift toward online buying are further boosting marketplace enlargement. Innovations in the cloth era and sustainable materials additionally contribute to the location's dynamic marketplace, reflecting changing customer options and traits.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Underwear market. The Asia-Pacific underwear marketplace is increasing rapidly due to rising disposable incomes, urbanization, and increasing fashion awareness. The growing call for both top-rate and affordable options is using marketplace increase. Additionally, the upward push of e-commerce and improvements in cloth technology are improving accessibility and product appeal, reflecting evolving consumer alternatives and way of life changes throughout the place.

The current report Scope analyzes Underwear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Underwear Market

According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 31805.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Underwear market with a market size of USD 25094.78 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The nation's fashion trends.
• The Canada Underwear market had a market share of USD 3816.70 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada's rising disposable income.
• The Mexico Underwear market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 2894.33 million in 2024.

Europe Underwear Market

According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 23854.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Underwear market had a market share of USD 4007.53 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Underwear sales witness an upswing due to the e-commerce growth.
• The France Underwear market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 2194.60 million in 2024.
• According to Cognitive Market Research, the German Underwear market size was valued at USD 4723.16 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Underwear surged due to the health consciousness.
• The Italy Underwear market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 2051.47 million in 2024.
• The Russia Underwear market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 3697.42 million in 2024.
• The Spain Underwear market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 1956.06 million in 2024
• The Luxembourg Underwear market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 739.48 million in 2024.
• The Portugal Underwear market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 500.94 million in 2024.
• The Greece Underwear market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 286.25 million in 2024.
• Rest of Europe's Underwear market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 3697.42 million in 2024.

Asia Pacific Underwear Market

According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 18288.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.00% from 2024 to 2031.

• According to Cognitive Market Research, the China Underwear market size was valued at USD 8229.75 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Underwear surged in China due to the brand awareness.
• The Japan Underwear market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 2523.79 million in 2024.
• The India Underwear market had a market share of USD 2194.60 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India's comfort demand.
• The South Korean Underwear market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 1828.83 million in 2024.
• The Australian Underwear market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 950.99 million in 2024.
• The South East Asia Underwear market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 1261.90 million in 2024.
• The Rest of Asia Pacific Underwear market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 1298.47 million in 2024.

South America Underwear Market

According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which the Latin America market has more than 5% share of the global revenue with a market size of USD 3975.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Underwear market size was valued at USD 1701.61 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Underwears flourished in Brazil due to the sustainability focus.
• Argentina's Underwear market had a market share of USD 667.92 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina's population growth.
• Colombia Underwear market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 353.84 million in 2024.
• Peru Underwear market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 326.01 million in 2024.
• Chile Underwear market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 286.25 million in 2024.
• The Rest of Latin America's Underwear market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 640.09 million in 2024.

Middle East Underwear Market

According to Cognitive Market Research, the global Underwear market size was estimated at USD 79514.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 1590.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031..

• The GCC Countries Underwear market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 680.64 million in 2024. Underwear sales flourish due to the innovation.
• The Egypt Underwear market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 166.98 million in 2024.
• The South Africa Underwear market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 251.27 million in 2024. Underwear sales flourish in South Africa due to premiumization.
• The Turkey Underwear market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 136.76 million in 2024.
• The Nigeria Underwear market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 166.98 million in 2024.
• The Rest of MEA Underwear market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 187.65 million in 2024.

Underwear Market Analysis

Underwear Market Category Segment Analysis

According to Cognitive Market Research, Women stands out as the dominant category over the projected period. The girls's underwear marketplace is developing because of the growing demand for various styles, consolation, and premium merchandise. Trends such as frame positivity and customized fashion are using purchases, at the same time as innovations in substances and layout enhance appeal. E-trade growth and the focus on hygiene and sustainability, in addition, make contributions to the expansion of the girls's undies market.

Men emerges as the fastest-growing category in the Underwear market. The men's underclothes market is growing as consumers are looking for comfort, fashion, and overall performance features. Rising hobby in top-class and technologically superior fabrics, in conjunction with multiplied emblem recognition, drives marketplace expansion. Innovations consisting of moisture-wicking and antimicrobial properties are also gaining popularity. Additionally, the boom of e-commerce and converting attitudes in the direction of fashion contribute to the world's development.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Underwear Industry. Request a Free Sample PDF!

Underwear Market Fabric Segment Analysis

According to Cognitive Market Research, the dominant category is Cotton. The cotton undies market is expanding due to its herbal comfort, breathability, and hypoallergenic residences. Consumers prioritize cotton for its softness and durability, making it a famous preference for ordinary put-ons. Innovations in cotton blends and sustainable sourcing, in addition, improve marketplace increase, even as extended focus on natural fabric drives demand for cotton-based underwear throughout diverse demographics.

The fastest-growing category in the Underwear market is Silk. The silk underwear market is developing as clients are searching for luxury, consolation, and elegance. Silk's herbal softness, breathability, and smooth texture appeal to those searching for premium undies and sleepwear. The growing demand for high-cease and specialty merchandise, coupled with increased hobby in sustainable and herbal materials, fuels the increase of silk undies, supplying both style and indulgence.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Underwear Price range Segment Analysis

Underwear Market Price range Segment Analysis

According to Cognitive Market Research, the dominant category is Low. The low-price undies market is growing because of elevated demand for low-cost, normal necessities. Budget-conscious consumers and high-quantity retailers force this phase, offering practical options without compromising on fundamental comfort. Economic fluctuations and a focus on cost for money make contributions to the upward push of low-price underclothes, catering to a wide target audience in search of value-powerful and available solutions.

The fastest-growing category in the Underwear market is Medium. The medium-priced undies marketplace is expanding as consumers are trying to find stability between nice and affordability. This segment appeals to individuals who choose long-lasting, snug, and elegant options without the top-class price. Increased recognition of mid-variety merchandise with exact materials and layout, along with the rise of manufacturers imparting cost-for-cash propositions, drives growth in the medium-priced underclothes marketplace.

• Low
• Medium
• High

Underwear Distribution Channel Segment Analysis

Underwear Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominant category is Online. The on line undies market is developing swiftly due to the convenience of virtual buying and the increasing attain of e-trade platforms. Consumers enjoy a wide variety of picks, easy charge comparisons, and home shipping. Enhanced online buying reports, together with distinctive product descriptions and opinions, in conjunction with the rise of direct-to-customer manufacturers, are driving a boom in this section.

The fastest-growing category in the Underwear market is Offline. The offline underwear marketplace is developing as purchasers feel the tactile enjoyment of buying in-store. Physical retail shops provide the benefit of instantaneous product access, private becoming, and direct customer service. Brand loyalty and the capability to try on products beautify the enchantment of conventional purchasing, contributing to persistent growth in brick-and-mortar under-clothes income.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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