User Experience - UX Market Report 2024 (Global Edition)

Global User Experience - UX Market Report 2024 Market Size Split by Services (Professional Services, Managed Services), by Access Type (Web, Mobile), by Organisation Size (Larger Enterprises, SMEs), b...

User Experience - UX Market Report Description

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Competitive Landscape of the User Experience - UX Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in User Experience - UX Industry: (In no particular order of Rank)

• Usabilla
• Hotjar
• Woopra
• UserTesting
• 20|20 Research
• Qualtrics
• TryMyUI
• Lookback
• UserZoom
• Validately
• TechSmith
• Userlytics
• User Interviews
• UsabilityHub.
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional analysis of the User Experience - UX Market

Which Region Dominates the User Experience - UX Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Growing digitalization across industries is driving significant growth in North America's User Experience (UX) market. Companies give UX top priority in order to boost competitiveness and consumer happiness. Increased investments in UX design, research, and strategy are observed in the region due to the growing demand for seamless digital experiences. This expansion is a result of North America's dedication to provide outstanding user-centric solutions in the rapidly changing digital environment.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase, in the sales of reagents. The growing usage of digital technologies in Europe is driving a notable expansion in the User Experience (UX) sector. UX is given top priority by companies across a variety of industries to increase client engagement and loyalty. Increased spending on UX strategy, research, and design is a result of this trend across Europe. The region's dedication to providing outstanding digital experiences highlights its increasing competitiveness and influence in the global user experience (UX) sector.

The current report Scope analyzes User Experience - UX Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America User Experience - UX Market

According to Cognitive Market Research, the global User Experience - UX market size was estimated at USD 6251.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2500.48  million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031. The User Experience (UX) market is growing in North America as a result of the region's widespread digitalization. UX is a top priority for businesses in all industries to increase competitiveness and consumer engagement. Interestingly, the tech sector is at the forefront of UX innovation, propelling breakthroughs in digital user interfaces and customer-focused solutions. Companies of all sizes, from startups to Silicon Valley behemoths, actively invest in UX strategy, research, and design to provide seamless digital experiences. This pledge highlights how North America has shaped UX trends around the world and how committed it is to continuing to be a leader in the digital economy.

• According to Cognitive Market Research, the US had a major share in the User Experience - UX market with a market size of USD 1972.88 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period. The demand is amplified by the rapid shift towards digitalization across industries fuels the demand for ux expertise to enhance customer experiences. 
• The Canada User Experience - UX market had a market share of USD 300.06 million in 2024 and is projected to grow at a CAGR of 16.0% during the forecast period. Canada's consumers have high expectations for seamless digital interactions, prompting businesses to prioritize ux to remain competitive.
• The Mexico User Experience - UX market is projected to witness growth at a CAGR of 15.7% during the forecast period with a market size of USD 227.54 million in 2024.

Europe User Experience - UX Market

According to Cognitive Market Research, with a market value of USD 6251.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 15.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1875.36 million. The increasing digitalization of various industries is driving a rapid rise of the User Experience (UX) market in Europe. Businesses promote user experience (UX) with a heavy focus on user-centric design in order to increase consumer happiness and loyalty. The automotive industry stands out in particular since it incorporates UX principles into the interfaces and connectivity elements of its vehicles. European businesses make large investments in UX design, research, and optimization in order to provide better digital experiences. This commitment to delivering outstanding user experiences in the digital age places Europe in a position to influence UX innovation going forward on a global scale.

• The United Kingdom User Experience - UX market had a market share of USD 315.06 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period. In the UK, User Experience - UX sales witness an upswing due to booming digital economy creates immense opportunities for ux market growth, driven by a large user base and increasing internet penetration. 
• The France User Experience - UX market is projected to witness growth at a CAGR of 14.7% during the forecast period with a market size of USD 172.53 million in 2024.
• According to Cognitive Market Research, the Germany User Experience - UX market size was valued at USD 371.32 million in 2024 and is projected to grow at a CAGR of 15.7% during the forecast period. In Germany, User Experience - UX sales surge due to the thriving e-commerce landscape demands optimized user experiences, prompting companies to invest heavily in ux design and research. 
• The Italy User Experience - UX market is projected to witness growth at a CAGR of 14.9% during the forecast period with a market size of USD 161.28 million in 2024.
• The Russia User Experience - UX market is projected to witness growth at a CAGR of 14.5% during the forecast period with a market size of USD 290.68 million in 2024.
• The Spain User Experience - UX market is projected to witness growth at a CAGR of 14.6% during the forecast period with a market size of USD 153.78 million in 2024.
• The Luxembourg User Experience - UX market is projected to witness growth at a CAGR of 15.6% during the forecast period with a market size of USD 58.14 million in 2024.
• The Portugal User Experience - UX market is projected to witness growth at a CAGR of 15.3% during the forecast period with a market size of USD 39.38  million in 2024.
• The Greece User Experience - UX market is projected to witness growth at a CAGR of 15.8% during the forecast period with a market size of USD 22.50 million in 2024.
• Rest of Europe User Experience - UX market is projected to witness growth at a CAGR of 14.2% during the forecast period with a market size of USD 290.68 million in 2024.

Asia Pacific User Experience - UX Market

According to Cognitive Market Research, the global User Experience - UX market size was estimated at USD 6251.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1437.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031. The User Experience (UX) market in Asia Pacific is expanding at a strong rate, propelled by rising digital penetration and swift technological progress. Companies understand how important user experience is to retaining and enhancing client happiness. Interestingly, the e-commerce industry is at the forefront of UX innovation, using cutting edge technologies to customize user experiences and expedite transactions. Asia Pacific enterprises have the potential to gain major market share by making substantial expenditures in UX design, research, and strategy. This demonstrates the region's dedication to providing outstanding digital experiences and its rise to prominence in the global user experience (UX) sector.

• According to Cognitive Market Research, the China User Experience - UX market size was valued at USD 647.00 million in 2024 and is projected to grow at a CAGR of 18.5% during the forecast period. User Experience - UX sales surge in China due to the government support for technological innovation and digital infrastructure development further accelerates ux market growth in china.
• The Japan User Experience - UX market is projected to witness growth at a CAGR of 17.5% during the forecast period with a market size of USD 198.41 million in 2024.
• The India User Experience - UX market had a market share of USD 172.53 million in 2024 and is projected to grow at a CAGR of 20.8% during the forecast period. The demand is augmented by India's strong engineering culture fosters meticulous attention to detail, driving demand for high-quality ux design and optimization.
• The South Korea User Experience - UX market is projected to witness growth at a CAGR of 18.1% during the forecast period with a market size of USD 143.78 million in 2024.
• The Australia User Experience - UX market is projected to witness growth at a CAGR of 18.7% during the forecast period with a market size of USD 74.76 million in 2024.
• The South East Asia User Experience - UX market is projected to witness growth at a CAGR of 20.0% during the forecast period with a market size of USD 99.21 million in 2024.
• The Rest of Asia Pacific User Experience - UX market is projected to witness growth at a CAGR of 18.8% during the forecast period with a market size of USD 102.08 million in 2024.

South America User Experience - UX Market

According to Cognitive Market Research, the global User Experience - UX market size was estimated at USD 6251.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 312.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031. The market for user experience (UX) is expanding in Latin America as companies place a greater emphasis on customer-centric design and digital transformation. The increasing number of tech-savvy individuals in sectors such as fintech is propelling UX innovation in order to improve accessibility and user interactions. To accommodate a wide range of user wants and preferences, businesses are investing in UX research, design, and strategy. This highlights the growing significance of Latin America as a center for UX excellence, offering prospects for cooperation and expansion in several industries. The region's impact on global UX trends is expected to grow in the upcoming years as it continues to embrace digitization.

• According to Cognitive Market Research, the Brazil User Experience - UX market size was valued at USD 133.78 million in 2024 and is projected to grow at a CAGR of 17.0% during the forecast period. User Experience - UX sales flourish in Brazil due to the with a focus on advanced manufacturing and automation, companies prioritize ux to improve efficiency and competitiveness in industry 4.0.
• The Argentina User Experience - UX market had a market share of USD 52.51 million in 2024 and is projected to grow at a CAGR of 17.3% during the forecast period. The demand is augmented by Argentina's commitment to businesses emphasize user-centric design principles, recognizing the importance of ux in enhancing customer satisfaction and loyalty.
• The Colombia User Experience - UX market is projected to witness growth at a CAGR of 16.2% during the forecast period with a market size of USD 27.82 million in 2024.
• The Peru User Experience - UX market is projected to witness growth at a CAGR of 16.6% during the forecast period with a market size of USD 25.63 million in 2024.
• The Chile User Experience - UX market is projected to witness growth at a CAGR of 16.7% during the forecast period with a market size of USD 22.50 million in 2024.
• The Rest of Latin America User Experience - UX market is projected to witness growth at a CAGR of 15.5% during the forecast period with a market size of USD 50.32 million in 2024.

Middle East and Africa User Experience - UX Market

According to Cognitive Market Research, the global User Experience - UX market size was estimated at USD 6251.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 125.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031. The User Experience (UX) market in the Middle East and Africa is expanding significantly due to rising internet adoption and fast digitalization. Aiming to improve client happiness and engagement, industries such as e-commerce are spearheading UX innovation with tailored experiences and simplified user interfaces. In order to satisfy the changing demands of their heterogeneous user base, businesses from a variety of sectors are investing in UX design, research, and strategy. This demonstrates the region's dedication to providing outstanding digital experiences and its rise to prominence in the global user experience (UX) sector. The Middle East and Africa will continue to have a greater influence on UX trends as digital adoption picks up speed.

• According to Cognitive Market Research, the GCC Countries User Experience - UX market size was valued at USD 53.51 million in 2024 and is projected to grow at a CAGR of 17.5% during the forecast period. User Experience - UX sales flourish in the GCC Countries due to the thriving digital services sector, encompassing fintech, e-commerce, and software development, drives demand for ux expertise to deliver exceptional user experiences.
• The Egypt User Experience - UX market is projected to witness growth at a CAGR of 17.0% during the forecast period with a market size of USD 13.13 million in 2024.
• The South Africa User Experience - UX market is projected to witness growth at a CAGR of 17.7% during the forecast period with a market size of USD 19.75 million in 2024. User Experience - UX sales flourish in the South Africa due to the region's as a hub for creative industries, including design and advertising, the uk fosters a vibrant market with a focus on innovation and collaboration.
• The Turkey User Experience - UX market is projected to witness growth at a CAGR of 16.2% during the forecast period with a market size of USD 10.75 million in 2024.
• The Nigeria User Experience - UX market is projected to witness growth at a CAGR of 15.8% during the forecast period with a market size of USD 13.13 million in 2024.
• The Rest of MEA User Experience - UX market is projected to witness growth at a CAGR of 15.7% during the forecast period with a market size of USD 14.75 million in 2024.

User Experience - UX Market Analysis

User Experience - UX Market Services Segment Analysis

According to Cognitive Market Research, Professional Services held the major market share over the forecast period. The User Experience (UX) market in the Professional Services sector is expanding dramatically due to the industry's recognition of UX's critical role in promoting customer happiness and corporate success. Professional Services companies are investing more in UX design, research, and strategy due to the growth in demand for seamless digital experiences. This expansion demonstrates the industry's commitment to providing excellent user-centric products and preserving competitiveness.

Managed Services is the fastest-growing category over the forecast period. The Managed Services industry is witnessing significant expansion in the User Experience (UX) domain, indicating UX's crucial role in augmenting consumer engagement and allegiance. UX design, research, and strategy are becoming increasingly available from Managed Services providers as businesses look to maximize their digital experiences. The industry's dedication to providing outstanding user-centric solutions and fostering long-term success in the digital sphere is reflected in this rise.

• Professional Services
• Managed Services

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of User Experience - UX Industry. Request a Free Sample PDF!

User Experience - UX Market Access Type Segment Analysis

According to Cognitive Market Research, the Web holds a prominent market share. The user experience (UX) market is expanding significantly in the web sector due to the growing need for smooth and user-friendly digital interactions. Investments in UX research, design, and website optimization are skyrocketing as companies realize that user-centric design may improve consumer satisfaction and engagement. This expansion demonstrates the web industry is dedication to providing excellent user experiences and fostering innovation in the digital space.

Mobile is the fastest-growing category over the forecast period. Thanks to the increasing use of smartphones and mobile apps, the User Experience (UX) sector in the mobile industry is expanding at an impressive rate. Businesses are heavily investing in UX design, research, and optimization for mobile platforms because users demand intuitive and seamless experiences on their mobile devices. This expansion demonstrates the mobile industry's commitment to providing outstanding user experiences and maintaining its competitiveness in the digital sphere.

• Web
• Mobile

The above Graph is for representation purposes only. This chart does not depict actual Market share.

User Experience - UX Organisation Size Segment Analysis

According to Cognitive Market Research, Larger Enterprises held the major market share over the forecast period. Bigger businesses are expanding the User Experience (UX) market because they understand how important UX is to fostering consumer loyalty and happiness. These businesses invest in UX strategy, research, and design to deliver smooth digital encounters. Their dedication to providing exceptional user experiences and preserving their competitiveness in a business climate that is becoming more and more digitally focused is demonstrated by this growth.

SMEs are the fastest-growing category over the forecast period. The User Experience (UX) market is expanding due to the recognition of its importance in improving customer engagement and loyalty by Small and Medium Enterprises (SMEs). SMEs are investing in UX design, research, and strategy to deliver seamless user experiences as the focus on digital interactions grows. The SMEs' dedication to maintaining competitiveness and providing excellent digital solutions that meet their clients' needs is reflected in their growth.

• Larger Enterprises
• SMEs

User Experience - UX End User Segment Analysis

According to cognitive market research, healthcare held the major market share during the forecast period. The User Experience (UX) market is expanding significantly in the healthcare industry as it adopts digital transformation to improve patient care and satisfaction. Healthcare providers invest in UX research, design, and strategy, emphasizing user-friendly and easily navigable digital platforms. The industry's dedication to providing outstanding user experiences and enhancing overall healthcare outcomes via technology-driven solutions is demonstrated by this growth.

Financial Services is the fastest-growing category over the forecast period. In the User Experience (UX) space, the Financial Services industry is growing significantly because it places a high value on smooth digital interactions that increase client happiness and loyalty. Financial institutions are investing in UX design, research, and strategy due to their growing reliance on fintech and digital banking. This expansion demonstrates the industry's commitment to providing excellent user experiences and maintaining its competitiveness in the rapidly changing digital market.

• Healthcare
• Financial Services
• Retail
• Automotive

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

LinkedIn

Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion