Vegan Fast Foods Market Report 2025 (Global Edition)

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

• The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing. 

• An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge number. If the data is reduced to the average minute, it will be simpler to understand the scale: Every minute, about 140,000 hens are killed for meat. Sardines (14 billion annually), prawns (3 billion annually), ducks (2.9 billion), and geese (2.1 billion) are the other leading animals. Hence, approaching a vegan lifestyle is what people are preferring to stop the animal cruelty and killing of animals(Source: https://www.ndtv.com/world-news/more-than-100-billion-animals-are-eaten-every-year-on-the-top-is-4909142)In addition to abstaining from meat, eggs, and dairy products, vegans also steer clear of anything made with raw materials derived from animals. They even bar items like some wines and white sugar refined using animal byproducts that contain traces of animal ingredients. Various organizations are spreading awareness about animal cruelty. For Instance, PETA opposes the human-supremacist worldview of "speciesism" and concentrates its efforts on the four sectors of the economy the food industry, the entertainment industry, laboratories, and the apparel trade where the greatest number of animals endure the most severe suffering for extended periods. They also work on a range of other concerns, such as cruelty to farmed animals and the senseless slaughter of rats, birds, and other creatures. (Source: https://www.peta.org/about-peta/) Hence, due to the increase in animal cruelty awareness and to save the animals, people are turning vegan. As more people turn vegan, the market for vegan fast food is thus increasing. 

Key Restraints of the Vegan Fast-Food Market Vegan Fast-Food Market

• High prices of Vegan fast-food items hamper the market growth.

Because the vegan food sector is smaller than the meat industry, a lot of vegan food is more expensive. Mass animal farming maintains cheap meat prices by lowering production costs in a well-established sector. For example, milk and eggs from farmed animals are consistently available without incurring significant costs. Because vegan food is not government-subsidized, it is also more expensive. The farming sector receives substantial subsidies, which keeps the cost of dairy and meat low. Because soy, tofu, and other ingredients are not treated equally, the consumer does not benefit from the lower production costs. It has been difficult for plant-based meat sales due to several factors, including rising living expenses, attitudes towards highly processed foods, and false information spreading about these products. For Instance,  According to research from the alternative protein think tank the Good Food Institute, the cost of plant-based meat was 67% higher in 2022 than that of animal meat. Additionally, research conducted last year by data scientist Hannah Ritchie revealed that even the least expensive plant-based meat substitutes cost more than meat generated from animals, indicating that the former don't simply need to be less expensive than the latter but much less expensive. (Source: https://www.greenqueen.com.hk/plant-based-meat-price-parity-cheaper-expensive-report/#:~:text=Alternative%20protein%20think%20tank%20the,more%20expensive%20than%20animal%20meat.)Hence, as the cost of ingredients is higher, the selling cost in the fast food market also rises which hampers the market growth. 

What was the Impact of COVID-19 on the Vegan Fast-Food Market?

The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular even before the COVID-19 pandemic flipped the globe upside down. This growing interest in plant-based diets was spurred by worries about animal welfare, environmental sustainability, and personal health; it now seems that the coronavirus epidemic has only served to sharpen this tendency. For Instance, according to a new study into the nation's attitude towards food, one in five (18%) Britons have eaten more vegetarian or vegan food since the pandemic began last March, and a similar proportion say COVID-19 means it's more likely they'll become fully vegetarian or vegan from now on. Concerns about the hygienic standards of meat were the main driver for the rapid change towards plant-based diets for more than a quarter of us (28%) and solved any 'conventional' vegetarianism arguments. About 26% of respondents mentioned worries about animal welfare, 23% mentioned health issues, and 22% stated the main factor was how meat products affected the environment.(Source: https://www.prnewswire.com/news-releases/pandemic-fuels-rise-of-plant-based-diets-finds-new-proagrica-study-301234533.html)

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.

The Global Vegan Fast Foods Market is witnessing significant growth in the near future.

In 2023, the Plant based Dairy segment accounted for noticeable share of global Vegan Fast Foods Market and is projected to experience significant growth in the near future.

The Offline segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Amy's Kitchen, Daiya Foods Inc. and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.

Frequently Asked Questions