Vegan Supplements Market Report 2025 (Global Edition)

Global Vegan Supplements Market Report 2025 Market Size Split by Ingredients Outlook: (Vitamins & Minerals, Amino Acids, Botanical Supplements, Others), by Form Outlook: (Liquid, Powder, Capsules, Bar...

Vegan Supplements Market Report Description

We have various report editions of Vegan Supplements Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Vegan Supplements Market

The vegan supplements market is highly competitive, with numerous established players and emerging brands striving to capture consumer attention. Key players include Garden of Life, Herbaland, Nature’s Way, and NOW Foods, which dominate the market with extensive product portfolios and strong distribution networks. These companies leverage innovations in product formulations, such as organic, allergen-free, and fortified options, to cater to a wide audience.

In August 2023, PB2 launched two new plant-based protein bars with 13-15 g of protein per serving and powered by peanut and almond powders. The protein bars are made with 100% gluten-free, vegan, kosher, and non-GMO ingredients. (Source: https://www.foodengineeringmag.com/articles/101416-pb2-foods-launches-performance-plant-protein-bars) In March 2023, Mega Food launched Omega 3-6-9, a supplement that contains plant-based fatty acids and 600 mg of omega-3s for heart, brain, eye, and joint health. The supplement features Ahiflower, a plant-based source of omega-3 and omega-6 fatty acids including SDA, ALA, and GLA, with 600 mg of omega-3s sourced from algal oil. (Source: https://www.nutraceuticalsworld.com/breaking-news/megafood-launches-plant-based-omega-3-6-9-supplement/)

Top Companies Market Share in Vegan Supplements Industry: (In no particular order of Rank)

• Deva Nutrition LLC
• Amazing Grass
• Vega
• NOW Foods
• Nordic Naturals
• PlantFusion
• Orgain
• LLC
• Solgar Inc
• Nutricost
• NutraBlast
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Vegan Supplements Market

Which Region Dominates the Vegan Supplements Market in 2024?

According to Cognitive Market Research, North America dominates the vegan supplements market due to a combination of health-conscious consumer behavior, high disposable incomes, and strong awareness of plant-based nutrition. The region's growing vegan and flexitarian population actively seeks sustainable and ethical dietary options, boosting demand for vegan supplements.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing region in the vegan supplements market due to a rapid shift toward plant-based diets driven by health awareness, rising disposable incomes, and increasing concerns about sustainability. With a large population, many consumers in countries like India and China are adopting vegan and plant-based lifestyles, influenced by traditional diets and modern health trends.

The current report Scope analyzes Vegan Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Vegan Supplements

According to Cognitive Market Research, the global Vegan Supplements market size was estimated at USD 9962.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 3985.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Vegan Supplements market with a market size of USD 3144.17million in 2024 and is projected to grow at a CAGR of 8.9%during the forecast period. The U.S. market's rising health consciousness, an increasing number of vegan consumers, and growing awareness of plant-based nutrition.
• The Canada Vegan Supplements market had a market share of USD 478.20million in 2024 and is projected to grow at a CAGR of 9.9%during the forecast period. Canada’s rising health consciousness, an increasing number of vegan consumers, and growing awareness of plant-based nutrition.
• The Mexico Vegan Supplements market is projected to witness growth at a CAGR of 9.6%during the forecast period, with a market size of USD 362.64million in 2024.

Europe Vegan Supplements

According to Cognitive Market Research, the global Vegan Supplements market size was estimated at USD 9962.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 140.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.

• The United Kingdom Vegan Supplements market had a market share of USD 502.11million in 2024 and is projected to grow at a CAGR of 10.2%during the forecast period. In the UK, Vegan Supplements sales witness an upswing due to the increasing shift toward plant-based lifestyles, heightened environmental awareness.
• The France Vegan Supplements market is projected to witness growth at a CAGR of 8.6%during the forecast period, with a market size of USD 274.97million in 2024.
• According to Cognitive Market Research, the German Vegan Supplements market size was valued at USD 591.77million in 2024 and is projected to grow at a CAGR of 9.6%during the forecast period. In Germany, Vegan Supplements surged due to the increasing shift toward plant-based lifestyles, heightened environmental awareness.
• The Italy Vegan Supplements market is projected to witness growth at a CAGR of 8.8%during the forecast period, with a market size of USD 257.03million in 2024.
• The Russia Vegan Supplements market is projected to witness growth at a CAGR of 10.3%during the forecast period, with a market size of USD 463.26million in 2024.
• The Spain Vegan Supplements market is projected to witness growth at a CAGR of 8.5%during the forecast period with a market size of USD 245.08million in 2024
• The Luxembourg Vegan Supplements market is projected to witness growth at a CAGR of 9.5%during the forecast period, with a market size of USD 92.65million in 2024.
• The Portugal Vegan Supplements market is projected to witness growth at a CAGR of 9.2%during the forecast period, with a market size of USD 62.76million in 2024.
• The Greece Vegan Supplements market is projected to witness growth at a CAGR of 9.7%during the forecast period, with a market size of USD 35.87million in 2024.
• The Rest of Europe's Vegan Supplements market is projected to witness growth at a CAGR of 8.1%during the forecast period, with a market size of USD 463.26million in 2024.

Asia Pacific Vegan Supplements

According to Cognitive Market Research, the global Vegan Supplements market size was estimated at USD 9962.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2291.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.

• According to Cognitive Market Research, the China Vegan Supplements market size was valued at USD 1031.12million in 2024 and is projected to grow at a CAGR of 12.4%during the forecast period. Vegan Supplements surged in China due to growing interest in plant-based diets, rising health awareness, and increasing disposable incomes.
• The Japan Vegan Supplements market is projected to witness growth at a CAGR of 11.4%during the forecast period, with a market size of USD 316.21million in 2024.
• The India Vegan Supplements market had a market share of USD 274.97 million in 2024 and is projected to grow at a CAGR of 14.7%during the forecast period. India's growing interest in plant-based diets, rising health awareness, and increasing disposable incomes.
• The South Korean Vegan Supplements market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 229.14million in 2024.
• The Australian Vegan Supplements market is projected to witness growth at a CAGR of 12.6%during the forecast period, with a market size of USD 119.15million in 2024.
• The South East Asia Vegan Supplements market is projected to witness growth at a CAGR of 13.9%during the forecast period, with a market size of USD 158.10million in 2024.
• The Rest of Asia Pacific Vegan Supplements market is projected to witness growth at a CAGR of 12.7%during the forecast period, with a market size of USD 162.69million in 2024.

South America Vegan Supplements

According to Cognitive Market Research, the global Vegan Supplements market size was estimated at USD 9962.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 498.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Vegan Supplements market size was valued at USD 213.20million in 2024 and is projected to grow at a CAGR of 10.9%during the forecast period. Vegan Supplements flourished in Brazil due to shifting consumer preferences towards healthier, plant-based alternatives and the increasing influence of global wellness trends.
• Argentina's Vegan Supplements market had a market share of USD 83.69million in 2024 and is projected to grow at a CAGR of 11.2%during the forecast period. Argentina's shifting consumer preferences towards healthier, plant-based alternatives and the increasing influence of global wellness trends.
• Colombia Vegan Supplements market is projected to witness growth at a CAGR of 10.1%during the forecast period, with a market size of USD 44.33million in 2024.
• Peru Vegan Supplements market is projected to witness growth at a CAGR of 10.5%during the forecast period, with a market size of USD 40.85million in 2024.
• Chile Vegan Supplements market is projected to witness growth at a CAGR of 10.6%during the forecast period, with a market size of USD 35.87million in 2024.
• The Rest of Latin America's Vegan Supplements market is projected to witness growth at a CAGR of 9.4%during the forecast period, with a market size of USD 80.20million in 2024.

Middle East and Africa Vegan Supplements

According to Cognitive Market Research, the global Vegan Supplements market size was estimated at USD 9962.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 199.25 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031..

• The GCC Countries Vegan Supplements market is projected to witness growth at a CAGR of 11.4%during the forecast period, with a market size of USD 85.28million in 2024. Vegan Supplements sales flourish due to the increasing awareness of plant-based diets, rising disposable incomes, and a shift toward healthier lifestyles.
• The Egypt Vegan Supplements market is projected to witness growth at a CAGR of 10.9%during the forecast period, with a market size of USD 20.92million in 2024.
• The South Africa Vegan Supplements market is projected to witness growth at a CAGR of 11.6%during the forecast period, with a market size of USD 31.48million in 2024. Vegan Supplements sales flourished in South Africa due to increasing awareness of plant-based diets, rising disposable incomes, and a shift toward healthier lifestyles.
• The Turkey Vegan Supplements market is projected to witness growth at a CAGR of 10.1%during the forecast period, with a market size of USD 17.14million in 2024.
• The Nigeria Vegan Supplements market is projected to witness growth at a CAGR of 9.7%during the forecast period, with a market size of USD 20.92million in 2024.
• The Rest of the MEA Vegan Supplements market is projected to witness growth at a CAGR of 9.6%during the forecast period, with a market size of USD 23.51million in 2024.

Vegan Supplements Market Analysis

How are Segments Performing in the Global Vegan Supplements Market?

Vegan Supplements Market Ingredients Segment Analysis

According to Cognitive Market Research, Vitamins and minerals dominate the vegan supplements market due to their essential role in supporting overall health and wellness. Many consumers turn to plant-based supplements to address common nutrient deficiencies, such as vitamin B12, vitamin D, and iron, which are typically found in animal-derived products. As health awareness rises, the demand for vegan-friendly vitamins and minerals continues to grow.

Amino acids are the fastest-growing segment in the vegan supplements market, driven by increasing demand from fitness enthusiasts, athletes, and individuals seeking muscle recovery and growth. Plant-based amino acids, particularly branched-chain amino acids (BCAAs), are gaining popularity as more people embrace vegan and plant-based diets.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Vegan Supplements Industry. Request a Free Sample PDF!

Vegan Supplements Market Form Segment Analysis

According to Cognitive Market Research, the powder form of vegan supplements is the dominant segment in the market due to its versatility, ease of use, and wide range of applications. Powder supplements, particularly those for protein, vitamins, and minerals, are preferred by consumers for their convenience and ability to mix easily into smoothies, shakes, or other foods.

Vegan supplement bars are the fastest-growing segment in the market, driven by increasing consumer demand for on-the-go, convenient, and healthy snack options. These bars offer a balanced combination of proteins, vitamins, and minerals in a portable format, appealing to busy lifestyles and health-conscious individuals.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Vegan Supplements Flavor Outlook: Segment Analysis

Vegan Supplements Market Flavor Segment Analysis

According to Cognitive Market Research, The Vanilla is the dominant flavor in the vegan supplements market due to its widespread appeal and versatility. Its mild and natural taste makes it a preferred choice for a wide range of consumers, from fitness enthusiasts to those seeking a daily nutritional boost. Vanilla-flavored supplements blend well with various foods and beverages, enhancing the overall consumption experience without overpowering other ingredients.

Chocolate is the fastest-growing flavor segment in the vegan supplements market, driven by its rich, indulgent taste and increasing popularity among consumers. As plant-based diets gain traction, many individuals seek vegan supplements that provide a delicious yet nutritious experience, and chocolate is a top choice. The versatility of chocolate-flavored supplements, combined with its ability to appeal to sweet-tooth cravings, has led to higher demand, especially for protein powders, shakes, and snack bars.

• Unflavored
• Vanilla
• Chocolate
• Others (banana/ strawberry etc.)

Vegan Supplements Distribution Channel Outlook: Segment Analysis

Vegan Supplements Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Supermarkets and hypermarkets are the dominant distribution channel in the vegan supplements market due to their extensive reach and accessibility. These retail outlets offer a wide range of plant-based nutritional products, allowing consumers to easily find vegan supplements while doing their regular grocery shopping. The convenience of in-store shopping, combined with the ability to compare different products, makes supermarkets and hypermarkets the preferred choice for many customers.

Online retailing is the fastest-growing distribution channel in the vegan supplements market, driven by the increasing shift toward e-commerce and the demand for convenience. Consumers now prefer to shop for vegan supplements online due to the ease of browsing, the availability of customer reviews, and the ability to access a broader range of products. The rise of direct-to-consumer brands and subscription services further boosts online sales.

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Drug Stores & Pharmacies
• Health & Wellness Stores
• Online Retailing
• Other Channels

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

Author's Conclusion