Video Conferencing Equipment Market Report 2024 (Global Edition)

Global Video Conferencing Equipment Market Report 2024 Market Size Split by Component (Hardware, Software, Services), by Application (Consumer, Enterprise), by Conference Type (Telepresence System, In...

Video Conferencing Equipment Market Report Description

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Competitive Landscape of the Video Conferencing Equipment Market

The competitive landscape of the video conferencing equipment market is characterized by intense rivalry among industry players striving to innovate and offer comprehensive solutions. Companies compete on factors such as product features, pricing, reliability, security, and customer support to gain market share and maintain competitive advantage.

Video Conferencing Equipment Industry News

In January 2024, Zoom unveiled a ground-breaking app tailored for Apple Vision Pro, revolutionizing virtual connections for users. By leveraging Apple Vision Pro's infinite canvas, Zoom's app fosters a more immersive meeting experience, bridging the gap between in-person and remote interactions. This advancement promises to enhance connectivity and inclusivity, particularly for distributed teams, as they navigate the evolving landscape of virtual collaboration.

(Source: https://news.zoom.us/zoom-launches-new-app-for-apple-vision-pro-to-make-hybrid-collaboration-more-immersive/)    

Top Companies Market Share in Video Conferencing Equipment Industry: (In no particular order of Rank)

• Avaya
• Inc.
• AVer Information
• Inc.
• Blue Jeans Network
• Inc.
• Cisco Systems
• Inc.
• Huawei Technologies Co. Ltd.
• Logitech International S.A.
• Microsoft Corporation
• Panasonic Corporation
• Polycom
• Inc. (Plantronics
• Inc.)
• Zoom Video Communications
• Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Video Conferencing Equipment Market

Which Region will dominate the Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to its advanced technological infrastructure, high adoption of remote work practices, and robust investments in digital transformation initiatives by enterprises. Moreover, the region's large corporate sector, stringent data security regulations driving demand for secure communication solutions, and the presence of key industry players contribute to its market leadership. Additionally, the widespread availability of high-speed internet and the increasing acceptance of video conferencing in various sectors like healthcare, education, and finance further bolster sales in North America.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing region, owing to several factors. Firstly, the region's expanding economy fosters the growth of various industries, increasing the demand for communication and collaboration tools. Secondly, the widespread adoption of digitalization and cloud computing across businesses in emerging markets like China, India, and Southeast Asia drives the uptake of video conferencing solutions. Furthermore, the surge in remote work trends, spurred by the COVID-19 pandemic, accelerates the adoption of video conferencing equipment across diverse sectors in the Asia-Pacific region.

The current report Scope analyzes Video Conferencing Equipment Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Video Conferencing Equipment Market

According to Cognitive Market Research, the global video conferencing equipment market size was estimated at USD 4151.2 Million out of which North America held the major market of around 40% of the global revenue with a market size of USD 1660.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031. Sales of video conferencing equipment in North America are expected to increase due to the region's robust technological infrastructure and high adoption rates of remote work practices. Additionally, stringent data security regulations drive demand for secure communication solutions. The prevalence of large corporations and multinational companies in North America further fuels sales as businesses prioritize efficient communication tools. With the rising trend of hybrid work models post-pandemic, integrated systems are poised to dominate the market, offering seamless communication experiences tailored to corporate needs.

Country Analysis

• According to Cognitive Market Research, The United States video conferencing equipment market had a market share of USD 1310.12 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Sales of video conferencing equipment in the U.S. will increase due to the widespread adoption of remote work, stringent data security regulations driving demand for secure communication solutions, and the presence of large corporations.
• Canada video conferencing equipment market had a market share of USD 199.26 million in 2024 and is projected to grow at a CAGR of 12.3% during the forecast period. In Canada, the sales of video conferencing equipment are expected to rise as businesses prioritize efficient communication tools to facilitate remote work, streamline collaboration, and maintain productivity in a distributed workforce environment.
• Mexico video conferencing equipment market had a market share of USD 151.10 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period.

Europe Video Conferencing Equipment Market

According to Cognitive Market Research, with a market value of USD 4151.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031. Europe accounted for a share of around 30% of the global market size of USD 1245.36 million. In Europe, the sales of video conferencing equipment are set to rise owing to the region's expanding digital transformation initiatives and increasing demand for remote collaboration tools. Furthermore, the growing emphasis on sustainability and eco-friendly practices drives adoption of cloud-based solutions, reducing the need for physical infrastructure. Integrated systems gain traction in Europe as businesses seek comprehensive communication solutions that streamline workflows and enhance productivity. With large enterprises dominating the market, enterprise-grade video conferencing systems are expected to witness significant growth in this region.

• The United Kingdom video conferencing equipment market had a market share of USD 209.22 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. The sales of video conferencing equipment in the UK are set to increase owing to the region's expanding digital infrastructure, growing emphasis on hybrid work models post-pandemic, and rising demand for secure communication solutions in corporate environments.
• France video conferencing equipment market had a market share of USD 114.57 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period.
• Germany video conferencing equipment market had a market share of USD 246.58 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. In Germany, the sales of video conferencing equipment will increase due to the country's strong technological infrastructure, high adoption rates of remote work practices, and the presence of large multinational companies driving demand for comprehensive communication solutions.
• Italy video conferencing equipment market had a market share of USD 107.10 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period.
• Russia video conferencing equipment market had a market share of USD 193.03 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period.
• Spain video conferencing equipment market had a market share of USD 102.12 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period.
• Luxembourg video conferencing equipment market had a market share of USD 38.61 million in 2024 and is projected to grow at a CAGR of 11.9% during the forecast period.
• Portugal video conferencing equipment market had a market share of USD 26.15 million in 2024 and is projected to grow at a CAGR of 11.6% during the forecast period.
• Greece video conferencing equipment market had a market share of USD 14.94 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period.
• Rest of Europe video conferencing equipment market had a market share of USD 193.03 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period.

 

Asia Pacific Video Conferencing Equipment Market

According to Cognitive Market Research, the global video conferencing equipment market size was estimated at USD 4151.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 954.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.3% from 2024 to 2031. Sales of video conferencing equipment in the Asia Pacific region are expected to increase rapidly due to the region's booming economy and rapid technological advancements. The growing adoption of remote work practices, particularly in countries like India and China, drives demand for cost-effective communication solutions. Moreover, the proliferation of smartphones and internet connectivity accelerates the uptake of consumer-oriented video conferencing platforms. As SMEs emerge as key contributors to market growth, service-based systems tailored to their needs gain popularity, offering scalable solutions for businesses of all sizes.

• According to Cognitive Market Research, China video conferencing equipment market had a market share of USD 429.65 million in 2024 and is projected to grow at a CAGR of 14.8% during the forecast period. Sales of video conferencing equipment in China are expected to rise rapidly due to the country's booming economy, rapid digital transformation initiatives, and increasing adoption of remote work practices, particularly in response to the COVID-19 pandemic.
• Japan video conferencing equipment market had a market share of USD 131.76 million in 2024 and is projected to grow at a CAGR of 13.8% during the forecast period.
• India video conferencing equipment market had a market share of USD 114.57 million in 2024 and is projected to grow at a CAGR of 17.1% during the forecast period. In India, the sales of video conferencing equipment will increase as businesses embrace digitalization, drive adoption of remote work solutions, and prioritize cost-effective communication tools to facilitate collaboration and maintain business continuity.
• South Korea video conferencing equipment market had a market share of USD 95.48 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period.
• Australia video conferencing equipment market had a market share of USD 49.65 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period.
• South East Asia video conferencing equipment market had a market share of USD 65.88 million in 2024 and is projected to grow at a CAGR of 16.3% during the forecast period.
• Rest of Asia Pacific video conferencing equipment market had a market share of USD 67.79 million in 2024 and is projected to grow at a CAGR of 15.1% during the forecast period.

 

South America Video Conferencing Equipment Market

According to Cognitive Market Research, the global video conferencing equipment market size was estimated at USD 4151.2 Million out of which Latin America market of around 5% of the global revenue with a market size of USD 207.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.7% from 2024 to 2031. In Latin America, the sales of video conferencing equipment are poised to increase due to the region's expanding digital infrastructure and rising adoption of remote work solutions. The growing prevalence of hybrid work models post-pandemic drives demand for flexible communication tools that accommodate both in-person and remote interactions. Additionally, the increasing demand for telemedicine services in countries like Brazil and Mexico contributes to the uptake of video conferencing solutions in the healthcare sector. With SMEs driving market growth, consumer-oriented platforms offering ease of use and affordability gain momentum in this region.

• According to Cognitive Market Research, Brazil video conferencing equipment market had a market share of USD 88.84 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period. Sales of video conferencing equipment in Brazil are poised to increase due to the country's expanding digital infrastructure, rising demand for telemedicine services, and the adoption of remote work solutions by businesses seeking to enhance productivity and efficiency.
• Argentina video conferencing equipment market had a market share of USD 34.87 million in 2024 and is projected to grow at a CAGR of 13.6% during the forecast period. In Argentina, the sales of video conferencing equipment will increase as organizations prioritize communication tools to adapt to remote work trends, drive efficiency in virtual collaboration, and overcome geographical barriers to business interactions.
• Colombia video conferencing equipment market had a market share of USD 18.47 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period.
• Peru video conferencing equipment market had a market share of USD 17.02 million in 2024 and is projected to grow at a CAGR of 12.9% during the forecast period.
• Chile video conferencing equipment market had a market share of USD 14.94 million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period.
• Rest of Latin America video conferencing equipment market had a market share of USD 33.42 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period.

 

Middle East and Africa Video Conferencing Equipment Market

According to Cognitive Market Research, the global video conferencing equipment market size was estimated at USD 4151.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 83.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2031. Sales of video conferencing equipment in the Middle East and Africa (MEA) region are expected to increase due to the region's rapid urbanization and growing investment in digital transformation initiatives. The rising demand for telecommunication infrastructure, coupled with the expansion of e-learning and telemedicine services, drives adoption of video conferencing solutions. Moreover, the region's diverse business landscape, encompassing large enterprises and SMEs, fuels demand for integrated systems offering scalable communication solutions. With large enterprises holding a prominent market share, enterprise-grade video conferencing systems tailored to corporate needs are poised to dominate the MEA market.

• According to Cognitive Market Research, GCC Countries video conferencing equipment market had a market share of USD 35.53 million in 2024 and is projected to grow at a CAGR of 13.8% during the forecast period. Sales of video conferencing equipment in the GCC Countries will increase due to rapid urbanization, growing investment in digital transformation initiatives, and the region's strategic focus on enhancing connectivity and communication infrastructure.
• Egypt video conferencing equipment market had a market share of USD 8.72 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period.
• South Africa video conferencing equipment market had a market share of USD 13.12 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. In South Africa, the sales of video conferencing equipment are expected to rise as businesses embrace digitalization, drive adoption of remote work solutions to mitigate the impact of the COVID-19 pandemic, and prioritize efficient communication tools for business continuity.
• Turkey video conferencing equipment market had a market share of USD 7.14 million in 2024 and is projected to grow at a CAGR of 12.5% during the forecast period.
• Nigeria video conferencing equipment market had a market share of USD 8.72 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period.
• Rest of MEA video conferencing equipment market had a market share of USD 9.80 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period.

 

Video Conferencing Equipment Market Analysis

Video Conferencing Equipment Market Component Segment Analysis

According to Cognitive Market Research, hardware held the major market share over the forecast period due to on-going technological advancements driving the demand for high-quality cameras, microphones, and displays. The increasing adoption of video conferencing in various industries and the need for reliable hardware components to ensure seamless communication further boost sales. Additionally, the rising trend of hybrid work models and the necessity for well-equipped home offices contribute to the sustained demand for video conferencing hardware solutions.

Software is the fastest-growing category over the forecast period, propelled by the growing preference for cloud-based and feature-rich communication platforms. The increasing reliance on remote work solutions post-pandemic and the need for scalable software solutions adaptable to diverse organizational needs drive sales. Moreover, the integration of advanced features like AI-driven analytics, virtual backgrounds, and collaboration tools enhances the appeal of video conferencing software, fuelling its rapid adoption across industries.

• Hardware
  • Camera
  • Microphone/Headphone
  • Others
• Software
• Services
  • Professional Services
  • Managed Services

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Video Conferencing Equipment Industry. Request a Free Sample PDF!

Video Conferencing Equipment Market Application Segment Analysis

According to Cognitive Market Research, enterprise hold a prominent market share, due to the extensive adoption of video conferencing tools by large corporations for internal communication, client meetings, and collaboration. The need for robust, scalable solutions capable of supporting large-scale virtual meetings and ensuring data security drives sales in this segment. Additionally, the integration of advanced features tailored to enterprise requirements, such as virtual backgrounds, screen sharing, and analytics, further consolidates the market position of enterprise video conferencing solutions.

Consumer is the fastest-growing category over the forecast period, fuelled by the increasing demand for remote communication tools among individuals and small groups. Factors driving sales in this segment include the rise of remote work and virtual social gatherings, as well as the proliferation of online education and telehealth services. Moreover, the availability of user-friendly and affordable video conferencing platforms accessible via smartphones and computers contributes to the widespread adoption of consumer-oriented solutions, facilitating seamless virtual interactions for personal and recreational purposes.

• Consumer
• Enterprise

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Video Conferencing Equipment Conference Type Segment Analysis

According to Cognitive Market Research, integrated system hold a prominent market share due to their all-in-one solutions combining hardware and software seamlessly. Businesses prefer integrated systems for their simplicity, ease of deployment, and streamlined user experience, driving sales in this segment. Additionally, the demand for unified communication solutions consolidating various collaboration tools further boosts the market position of integrated systems. Moreover, the integration of advanced features like AI-driven insights and virtual collaboration spaces enhances the appeal of integrated video conferencing solutions, contributing to their sustained sales growth.

Service-based System is the fastest-growing category over the forecast period driven by the increasing adoption of cloud-based video conferencing solutions. Businesses opt for service-based systems for their scalability, flexibility, and cost-effectiveness, driving sales in this segment. Moreover, the rising trend of remote work and virtual collaboration post-pandemic fuels the demand for cloud-based communication tools, accelerating the growth of service-based video conferencing solutions. Additionally, the outsourcing of IT services and the need for hassle-free maintenance further contribute to the rapid expansion of service-based systems in the market.

• Telepresence System
• Integrated System
• Desktop System
• Service-based System
• Others (Multiway Technology etc.)

Video Conferencing Equipment End Use Segment Analysis

According to Cognitive Market Research, corporate hold a prominent market share due to the widespread adoption of remote work and virtual collaboration tools by businesses. Companies prioritize reliable communication platforms to facilitate internal meetings, client interactions, and project collaborations, driving sales in this segment. Additionally, the need for secure and scalable solutions tailored to corporate environments further consolidates the market position of corporate video conferencing systems. Moreover, the integration of advanced features like virtual backgrounds and real-time collaboration tools enhances the appeal of these solutions, contributing to sustained sales growth.

Healthcare is the fastest-growing category over the forecast period driven by the increasing adoption of telemedicine and remote patient care solutions. Healthcare providers invest in video conferencing equipment to facilitate virtual consultations, medical examinations, and remote monitoring, driving sales in this segment. Moreover, the COVID-19 pandemic accelerates the adoption of telehealth services, prompting healthcare organizations to implement robust video conferencing solutions to ensure continuity of care while minimizing in-person visits. Additionally, the integration of specialized features like secure messaging and electronic health record (EHR) integration further fuels the demand for video conferencing equipment in the healthcare sector.

• Corporate
• Education
• Healthcare
• Government & Defense
• BFSI
• Media & Entertainment
• Others

Video Conferencing Equipment Deployment Segment Analysis

According to Cognitive Market Research, cloud hold a prominent market share due to their scalability, flexibility, and accessibility. Businesses opt for cloud solutions to eliminate the need for on-premise infrastructure, driving sales in this segment. Moreover, the increasing trend of remote work and virtual collaboration post-pandemic accelerates the adoption of cloud-based communication tools, further consolidating the market position of cloud video conferencing solutions. Additionally, the pay-as-you-go pricing model and the ability to easily integrate with existing IT systems contribute to sustained sales growth.

On-premise is the fastest-growing category over the forecast period due to several factors. Some businesses, particularly in highly regulated industries or with strict data security requirements, opt for on-premise video conferencing solutions to maintain full control over their data and infrastructure. Moreover, organizations with legacy systems or specialized hardware may prefer on-premise deployments for seamless integration and compatibility. Additionally, concerns about data privacy and compliance drive sales of on-premise solutions among businesses seeking to mitigate security risks and ensure regulatory compliance.

• On-premise
• Cloud

Video Conferencing Equipment Enterprise Size Segment Analysis

According to Cognitive Market Research, large enterprises hold a prominent market share due to their extensive resources, sophisticated communication needs, and investments in enterprise-grade video conferencing solutions. These organizations prioritize robust, scalable platforms capable of supporting large-scale virtual meetings and ensuring data security, driving sales in this segment. Additionally, the adoption of unified communication strategies and the integration of video conferencing into broader collaboration ecosystems further solidify the market position of video conferencing solutions tailored to large enterprises.

Small and medium enterprises are the fastest-growing category over the forecast period driven by several factors. SMEs increasingly recognize the value of video conferencing solutions in enhancing communication, collaboration, and operational efficiency. With the rise of remote work trends and the need for cost-effective communication tools, SMEs turn to video conferencing to facilitate virtual meetings, client interactions, and team collaborations. Moreover, the availability of affordable, user-friendly video conferencing platforms tailored to the needs of SMEs further accelerates adoption in this segment. Additionally, the scalability and flexibility of cloud-based solutions make them particularly attractive to SMEs seeking scalable communication solutions without heavy upfront investments.

• Large Enterprises
• Small and Medium Enterprises

Author's Detail

Manjiri Kanhere

Senior Research Associate at Cognitive Market Research

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Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.

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