Wall Putty Market Report 2025 (Global Edition)

Global Wall Putty Market Report 2025 Market Size Split by Type (Cement based Putty, Gypsum based Putty), by Product Type (Interior Wall Putty Powder, Exterior Wall Putty Powder), by Application (Resid...

Wall Putty Market Report Description

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Wall Putty Market Insights Video

Competitive Landscape of the Wall Putty Market

The competitive landscape of the wall putty market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established wall putty manufacturers, specialized wall putty companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

May 2023: Sika has completed the acquisition of MBCC Group, a global supplier of construction chemicals and solutions, for CHF 5.5 billion. The combined company, with annual sales exceeding CHF 12 billion, aims to accelerate the sustainable transformation of the construction industry through innovative solutions and a comprehensive product portfolio. (Source: https://www.sika.com/en/media/media-releases/2023/sika-successfully-closes-mbcc-acquisition.html) November 2022: UltraTech Cement, one of India's leading cement manufacturers, commissioned its third Birla White Wall Care Putty plant in Nathdwara, Rajasthan. The new plant has a capacity of 4 LMT (Lakh Metric Tons) per annum and represents a total investment of Rs 187 crore. (Source: https://www.constructionworld.in/cement-news/ultratech-cement-commissions-third-birla-white-wall-care-putty-plant/37540)

Top Companies Market Share in Wall Putty Industry: (In no particular order of Rank)

• UltraTech Cement Ltd. (India)
• JK Cement Ltd. (India)
• Walplast Products Pvt. Ltd. (India)
• Diamond Retail Mart Pvt. Ltd. (India)
• Asian Paints (India)
• Saint-Gobain Gyproc India Ltd. (India)
• Platinum Waltech Ltd. (India)
• Plaster Infratech India (India)
• Berger Paints India Limited (India)
• Kaya Maya Industries (India)
• Sika AG (Switzerland)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Wall Putty Market

Which Region Dominates the Wall Putty Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue because of the rapid rise of remodels and renovations in various buildings and homes increased demand for sustainable development and innovation applied in the building, and extensive investments in construction projects contributed to the increase of the wall putty market in North America.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Wall Putty market due to several compelling reasons. ?The Wall Putty (ASRS) marketplace in the Asia Pacific is developing because of the rapidly growing economies, fast industrialization, high population densities, and increasing demand for construction projects. Additionally, the governments in these countries promote modernize their infrastructure capability drives the market growth.

 

The current report Scope analyzes Wall Putty Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Wall Putty

According to Cognitive Market Research, the global Wall Putty market size was estimated at USD 3951.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1580.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Wall Putty market with a market size of USD 1247.00 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. The demand is amplified by the nation's infrastructure development boosting demand for wall putty solutions.
• The Canada Wall Putty market had a market share of USD 189.66 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Canada's robust consumer demand for residential wall putty solutions is driving the market growth.
• The Mexico Wall Putty market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 143.82 million in 2024.

Europe Wall Putty

According to Cognitive Market Research, the global wall putty market size was estimated at USD 3951.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1185.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• The United Kingdom Wall Putty market had a market share of USD 199.14 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. rising investment of the UK government for infrastructure driving the Wall Putty market.
• The France Wall Putty market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 109.05 million in 2024.
• According to Cognitive Market Research, the Germany Wall Putty market size was valued at USD 234.70 million in 2024 and is projected to grow at a CAGR of 6.2% during the forecast period. Urbanization trends and population growth driving the Wall Putty market in Germany.
• The Italy Wall Putty market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 101.94 million in 2024.
• The Russian Wall Putty market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 183.73 million in 2024.
• The Spain Wall Putty market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 97.20 million in 2024
• The Luxembourg Wall Putty market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 36.75 million in 2024.
• The Portugal Wall Putty market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 24.89 million in 2024.
• The Greece Wall Putty market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 14.22 million in 2024.
• Rest of Europe's Wall Putty market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 183.73 million in 2024.

Asia Pacific Wall Putty

According to Cognitive Market Research, the global Wall Putty market size was estimated at USD 3951.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 908.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Wall Putty market size was valued at USD 408.95 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. Government initiatives and increasing investment in smart city projects driving the market in China.
• The Japan Wall Putty market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 125.41 million in 2024.
• The India Wall Putty market had a market share of USD 109.05 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Key players are focusing on product innovations and expanding their manufacturing facilities are driving the market in India.
• The South Korean Wall Putty market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 90.88 million in 2024.
• The Australia Wall Putty market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 47.26 million in 2024.
• The South East Asia Wall Putty market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD 62.71 million in 2024.
• The Rest of Asia Pacific Wall Putty market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 64.52 million in 2024.

South America Wall Putty

According to Cognitive Market Research, the global Wall Putty market size was estimated at USD 3951.2 Million out of which the Latin America market of more than 5% of the global revenue with a market size of USD 197.56million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Wall Putty market size was valued at USD 84.56 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Economic growth, coupled with expanding middle-class populations, enhances consumer spending on home improvement and drives Brazil's growth.
• Argentina Wall Putty market had a market share of USD 33.19 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Increasing construction activities in the residential and commercial sectors drives the wall putty market.
• Colombia Wall Putty market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 17.58 million in 2024.
• Peru Wall Putty market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 16.20 million in 2024.
• Chile Wall Putty market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 14.22 million in 2024.
• The Rest of Latin America Wall Putty market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 31.81 million in 2024.

Middle East and Africa Wall Putty

According to Cognitive Market Research, the global Wall Putty market size was estimated at USD 3951.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 79.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• The GCC Countries Wall Putty market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 33.82 million in 2024. Wall Putty sales flourish due to the growing e-commerce sector's boosts in the sales of residential wall putty solutions.
• The Egypt Wall Putty market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 8.30 million in 2024.
• The South Africa Wall Putty market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 12.49 million in 2024. Renovation and new construction, supporting the expansion of the wall putty market.
• The Turkey Wall Putty market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 6.80 million in 2024.
• The Nigeria Wall Putty market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 8.30 million in 2024.
• The Rest of the MEA Wall Putty market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 9.32 million in 2024.

Wall Putty Market Analysis

Wall Putty Market Type Segment Analysis

According to Cognitive Market Research, cement-based Putty stands out as the dominating category. This dominance of the segment is driven by their established performance, playing a major role in the construction and maintenance industry. Cement-based putty is valued for its strength and durability, reliability adherence to walls, and smooth finish. Their market fortress is strengthened by decades of reliability and service in a variety of construction environments from residential to commercial. Rising consumer preferences and growing technological advancements in building materials also facilitate the market growth of this segment. This segment continues to grow on a foundation of reliability and proven performance and maintains a significant market share.

Gypsum-based Putty emerges as the fastest-growing category in the Wall Putty market. The adoption of wireless technology is driven by various factors such as its superior characteristics such as fast drying time, lightweight, and excellent ease of use. These characteristics are attractive, especially for professional architects and homeowners, they should want to complete different solutions. The increasing adoption of gypsum-based putty reflects a shift towards more user-friendly alternatives in the construction industry, where speed and ease of use are highly valued for efficiency and aesthetic appeal in building projects.?.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wall Putty Industry. Request a Free Sample PDF!

Wall Putty Market Product Type Segment Analysis

According to Cognitive Market Research, the dominating category is interior wall putty powder owing to its widespread use in residential, and commercial interiors. These powders are essential for prepping walls by filling imperfections and smoothing them, enhancing the overall aesthetic appeal of interior spaces The popularity of interior wallpaper powders is driven by their potential to ensure a flawless finish before painting, and through so improve the quality and longevity of interior paintwork. Moreover, this segment benefits from the need for constant monitoring and improvement of the indoor environment, where smooth and well-maintained walls are key to achieving the desired functional benefits to enhance beauty driving the market.

The fastest-growing category in the wall putty market is exterior wall putty powder. The exterior wall putty powders are experiencing rapid growth because they have been specifically formulated for outdoor use. They play a vital role in safeguarding outer walls against moisture penetration, ultra-violet rays, and other environmental constraints hence augmenting longevity and general building attractiveness. With sustainability and resilience, these putties play an important role in making sure that the outer wall stays strong and attractive as well.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Wall Putty Application Segment Analysis

Application Segment Analysis

According to Cognitive Market Research, the dominating category is Residential. The Residential wall putty sector’s expansion is fueled by consistent need due to residential house building operations that are in progress and also repair works. The segment benefits from continued demand driven by continued construction, as well as maintenance and repair projects. Factors such as rising population, urbanization, and increasing disposable income contribute to a steady demand in this segment. Furthermore, the desire of homeowners to make their residences more durable and attractive is fueling the market for residential cabinet wall materials.

The fastest-growing category in the Wall Putty market is Commercial. An increase in commercial infrastructure investments resulting in offices, malls, and hotels will raise the significance of wall putty for décor and maintenance purposes. With increased urbanization and growing economies, there are more constructions in terms of commercial buildings leading to the demand for wall putty driving the market growth. Moreover, the trends favor modern and well-maintained interiors in the commercial sector significantly drive market growth.

• Residential
• Commercial
• Industrial

Wall Putty Pack Size Segment Analysis

Pack Size Segment Analysis

According to Cognitive Market Research, the dominating category is Up to 5Kg. Due to its widespread appeal to residential as well as small-scale commercial units, the 5-pack size is the most popular in the wall putty market. It is widely accepted among various consumers because the small size is favored for being small in sizes and affordable which makes it useful in DIY projects and small renovations. Moreover, ease of handling and storage, as well as flexibility for various project sizes without any large investments or storage space, make up to 5-kilogram packs popular. At the same time, this segment is characterized by a continuing demand for practical and efficient solutions at household improvement and building sites.

The fastest-growing category in the Wall Putty market is 20Kg. This pack size strikes a balance between price and quantity, catering to residential and commercial users who require medium quantities for medium-sized projects. Especially, contractors and professionals are attracted by the cost per unit each, suitable for large areas or multiple buildings. Moreover, growth in this segment is due to ongoing construction projects, rehabilitation of residential and commercial buildings, and cost-reducing packaging efficiencies in terms of consumption and export acquisition.

• Up to 5Kg
• 20Kg
• 30Kg
• 40Kg & Above

Author's Detail

Manoj Phagare

Senior Research Analyst at Cognitive Market Research

LinkedIn

Profile

• Worked on several market, industry & business research projects, on various models such as Syndicated, Custom, Subscriptions and Consults
• Proficient in secondary research and familiar with all paid research databases
• Proficient in primary research and handling client queries through mails and calls
• Expertise in statistical techniques used in data forecasting, possess strong grip on all aspects of market engineering & data analysis
• Expertise in checking feasibility of projects based on Request for Proposal (RFPs) of clients
• Acquainted with entire process of report writing- Title Analysis, TOC Building, Search Engine Optimization, TOC Freezing, Writing Reports, Market Engineering, Scheduling Primaries, Directory of Key Industry Participants (DKIP), Drafting “Press Articles/Summary/Report Description/Analyst Briefing” used for making marketing collaterals 
• Gained team-work skills in coordinating with the sales teams for business development and meeting needs of a variety of clients hand-in-hand with promoting sales.

Author's Conclusion