Website Builders Market Report 2025 (Global Edition)

Global Website Builders Market Report 2025 Market Size Split by Type (PC Website Builders, Mobile Website Builders), by Deployment Type (Cloud-based Website Builders, On-premises Website Builders), by...

Website Builders Market Report Description

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Website Builders Market Insights Video

Competitive Landscape of the Website Builder Market

In the Website Builder market's competitive landscape, numerous key competitors are driving innovation and growth. Many website builders offer freemium models, allowing users to access basic features for free, with tiered pricing plans for additional features such as custom domains, advanced e-commerce capabilities, or expanded storage. This strategy helps capture a broad customer base, from individual users to businesses with higher requirements. As digital transformation accelerates globally, especially post-pandemic, the demand for website builders is expected to continue growing, with competition likely to intensify in terms of innovation, pricing, and features.

In September 2020, Mono Solutions announced a partnership with Lokale Internetwerbung GmBH & Co. KG, integrating Mono Websites into their proprietary toolbox offering. (Source: https://www.monosolutions.com/b/mono-solutions-partners-with-lokale-internetwerbung-to-launch-in-leadhub-platform )

Top Companies Market Share in Website Builders Industry: (In no particular order of Rank)

• Wix
• Web
• Yahoo
• GoDaddy
• Weebly
• Yola
• eHost
• Jimdo
• Squarespace
• Homestead
• Dudamobile
• Onbile
• Tappinn
• Mofuse
• Gomobi
• Qfuse
• Activemobi
• Ibuilt
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Website Builder Market

Which Region Dominates the Website Builder Market in 2024?

According to Cognitive Market Research, North America currently dominates the Website Builders market, and the region is expected to have significant growth during the projected period. The SME sector in North America is thriving and continues to expand, making a significant impact on the economy. As of December 2022, Canada had approximately 1.22 million employer businesses, with 1.19 million (97.8%) classified as small businesses, 23,395 (1.9%) as medium-sized businesses, and 3,128 (0.3%) as large businesses. On average, 30.6% of small businesses in the goods-producing sector survived for at least 19 years, compared to 19.5% in the services-producing sector. From 2016 to 2020, SMEs contributed an average of 50.3% to the gross domestic product (GDP) in the goods-producing sector, while the services-producing sector saw an average contribution of 47.0%. Many SMEs are increasingly recognizing the necessity of having a digital presence to attract customers and boost sales, leading to a heightened demand for user-friendly website builders. These website builders provide affordable solutions that enable SMEs to create professional websites without requiring extensive technical skills or large financial investments, thereby simplifying the process for small businesses to establish themselves online.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The COVID-19 pandemic has significantly accelerated the transition to e-commerce in the Asia-Pacific (APAC) region. As more consumers shift towards online shopping, businesses are compelled to establish their digital storefronts, resulting in increased demand for website builders that offer integrated e-commerce capabilities. In India, the e-commerce industry is projected to reach US$ 325 billion by 2030, indicating substantial growth. In FY23, the Gross Merchandise Value (GMV) of e-commerce reached US$ 60 billion, reflecting a 22% increase from the previous year, compared to US$ 49 billion in FY22. During the period from April to June 2024, the Unified Payments Interface (UPI) facilitated 2,762 crore transactions, processing over Rs. 44 lakh crore (US$ 525.5 billion) in total value. Additionally, the Government e-Marketplace (GeM) platform saw its GMV double in FY24, surpassing Rs. 4 Lakh Crore (US$ 47.96 billion), driven by a 205% surge in service procurement, which accounted for nearly 50% of the total GMV. The rise of digital payment solutions in the region supports the growth of e-commerce, prompting businesses to seek seamless integration options for their websites, thereby encouraging the adoption of website builders.

The current report Scope analyzes Website Builders Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Website Builders

According to Cognitive Market Research, the global Website Builder market size was estimated at USD 3951.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 26.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Website Builder market with a market size of USD 1247.0 million in 2024 and is projected to grow at a CAGR of 26.6% during the forecast period. In the U.S., the demand for the Website Builder market is driven by the growing number of small and medium-sized enterprises (SMEs) seeking cost-effective and easy-to-use solutions for establishing an online presence.
• The Canada Website Builder market had a market share of USD 189.67 million in 2024 and is projected to grow at a CAGR of 27.6% during the forecast period. In Canada, the demand for the Website Builder market is driven by the high internet penetration rate, with a significant portion of the population actively engaging in online activities.
• The Mexico Website Builder market is projected to witness growth at a CAGR of 27.3% during the forecast period, with a market size of USD 143.83 million in 2024.

Europe Website Builders

According to Cognitive Market Research, the global Website Builder market size was estimated at USD 3951.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1185.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 27.1% from 2024 to 2031.

• The United Kingdom Website Builder market had a market share of USD 199.16 million in 2024 and is projected to grow at a CAGR of 27.9% during the forecast period. In the UK, the demand for the Website Builder Market is driven by a rise in e-commerce activities and a growing emphasis on digital marketing strategies.
• The France Website Builder market is projected to witness growth at a CAGR of 26.3% during the forecast period, with a market size of USD 109.06 million in 2024.
• According to Cognitive Market Research, the German Website Builder market size was valued at USD 234.72 million in 2024 and is projected to grow at a CAGR of 27.3% during the forecast period. In Germany, the demand for the Website Builder Market is driven by the growing trend of businesses enhancing their digital marketing efforts.
• The Italy Website Builder market is projected to witness growth at a CAGR of 26.5% during the forecast period, with a market size of USD 101.95 million in 2024.
• The Russian Website Builder market is projected to witness growth at a CAGR of 26.1% during the forecast period, with a market size of USD 183.74 million in 2024.
• The Spain Website Builder market is projected to witness growth at a CAGR of 26.2% during the forecast period with a market size of USD 97.21 million in 2024
• The Luxembourg Website Builder market is projected to witness growth at a CAGR of 27.2% during the forecast period, with a market size of USD 36.75 million in 2024.
• The Portugal Website Builder market is projected to witness growth at a CAGR of 26.9% during the forecast period, with a market size of USD 24.89 million in 2024.
• The Greece Website Builder market is projected to witness growth at a CAGR of 27.4% during the forecast period, with a market size of USD 14.23 million in 2024.
• The Rest of Europe's Website Builder market is projected to witness growth at a CAGR of 25.8% during the forecast period, with a market size of USD 183.74 million in 2024.

Asia Pacific Website Builders

According to Cognitive Market Research, the global Website Builder market size was estimated at USD 3951.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 908.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Website Builder market size was valued at USD 408.98 million in 2024 and is projected to grow at a CAGR of 30.1% during the forecast period. In China, the demand for the Website Builder market is driven by the rising number of startups and small businesses recognizing the importance of having a digital footprint.
• The Japan Website Builder market is projected to witness growth at a CAGR of 29.1% during the forecast period, with a market size of USD 125.42 million in 2024.
• The India Website Builder market had a market share of USD 109.06 million in 2024 and is projected to grow at a CAGR of 32.4% during the forecast period. India's government's initiatives to promote digital entrepreneurship and enhance internet accessibility, driving market growth.
• The South Korean Website Builder market is projected to witness growth at a CAGR of 29.7% during the forecast period, with a market size of USD 90.88 million in 2024.
• The Australian Website Builder market is projected to witness growth at a CAGR of 30.3% during the forecast period, with a market size of USD 47.26 million in 2024.
• The South East Asia Website Builder market is projected to witness growth at a CAGR of 31.6% during the forecast period, with a market size of USD 62.71 million in 2024.
• The Rest of Asia Pacific Website Builder market is projected to witness growth at a CAGR of 30.4% during the forecast period, with a market size of USD 64.53 million in 2024.

South America Website Builders

According to Cognitive Market Research, the global Website Builder market size was estimated at USD 3951.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 197.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Website Builder market size was valued at USD 84.56 million in 2024 and is projected to grow at a CAGR of 28.6% during the forecast period. In Brazil, the demand for the Website Builder market is driven by the rapid growth of e-commerce, with consumers increasingly seeking online shopping options and businesses needing user-friendly platforms to create digital storefronts.
• Argentina's Website Builder market had a market share of USD 33.19 million in 2024 and is projected to grow at a CAGR of 28.9% during the forecast period. In Argentina, the demand for the Website Builder market is driven by the increasing number of internet users and rising social media engagement.
• Colombia Website Builder market is projected to witness growth at a CAGR of 27.8% during the forecast period, with a market size of USD 17.58 million in 2024.
• Peru Website Builder market is projected to witness growth at a CAGR of 28.2% during the forecast period, with a market size of USD 16.20 million in 2024.
• Chile's Website Builder market is projected to witness growth at a CAGR of 28.3% during the forecast period, with a market size of USD 14.23 million in 2024.
• The Rest of Latin America's Website Builder market is projected to witness growth at a CAGR of 27.1% during the forecast period, with a market size of USD 31.81 million in 2024.

Middle East and Africa Website Builders

According to Cognitive Market Research, the global Website Builder market size was estimated at USD 3951.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 79.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.3% from 2024 to 2031.

• The GCC Countries Website Builder market is projected to witness growth at a CAGR of 29.1% during the forecast period, with a market size of USD 33.82 million in 2024. Website Builder sales flourish due to the increasing push towards digital economies and the integration of technology into various sectors.
• The Egypt Website Builder market is projected to witness growth at a CAGR of 28.6% during the forecast period, with a market size of USD 8.30 million in 2024.
• The South Africa Website Builder market is projected to witness growth at a CAGR of 29.3% during the forecast period, with a market size of USD 12.49 million in 2024. In South Africa, the demand for the Website Builder Market is driven by the rise in startup culture and entrepreneurship among SMEs.
• The Turkey Website Builder market is projected to witness growth at a CAGR of 27.8% during the forecast period, with a market size of USD 6.80 million in 2024.
• The Nigeria Website Builder market is projected to witness growth at a CAGR of 27.4% during the forecast period, with a market size of USD 8.30 million in 2024.
• The Rest of the MEA Website Builder market is projected to witness growth at a CAGR of 27.3% during the forecast period, with a market size of USD 9.33 million in 2024.

Website Builders Market Analysis

Website Builder Market Type Segment Analysis

According to Cognitive Market Research, PC Website Builders are likely to dominate the Website Builder Market over the forecast period. PC-based website builders often provide more advanced design tools compared to their mobile counterparts. Users can leverage powerful features, such as custom CSS and JavaScript integration, allowing for greater personalization and the creation of unique, professional-looking websites. PC website builders typically offer better integration with various tools and software, making it easier for users to create websites that cater to different devices, including desktops and mobile platforms.

Mobile Website Builders is the fastest-growing segment in the Website Builder Market. The increasing popularity of mobile shopping has made it imperative for businesses to establish e-commerce capabilities on mobile platforms. Mobile website builders often provide integrated e-commerce tools, enabling businesses to create mobile-optimized online stores that enhance the shopping experience for users. Many mobile website builders integrate various payment gateways and mobile wallet options, facilitating smooth transactions for customers. This functionality is crucial for businesses looking to capitalize on the growing trend of mobile commerce.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Website Builders Industry. Request a Free Sample PDF!

Website Builder Market Deployment Type Segment Analysis

According to Cognitive Market Research, The Cloud-based Website Builders segment holds the largest market share. Cloud-based website builders offer scalable resources, allowing businesses to easily adjust their hosting capacity based on traffic fluctuations. This is particularly beneficial for businesses expecting growth or seasonal spikes in web traffic. Users can seamlessly upgrade their plans to access more advanced features and tools without the need for significant downtime or technical expertise, making it easier for businesses to adapt to changing needs.

In the Website Builder market, the rapidly growing sector is the On-premises Website Builders category. On-premises website builders allow organizations to host their websites on their servers, providing them with full control over their data and security measures. This is particularly appealing to businesses in regulated industries, such as finance and healthcare, where data privacy is paramount. Many organizations face strict compliance requirements regarding data handling and storage. On-premises solutions enable them to ensure that their data management practices meet local and international regulations, such as GDPR or HIPAA.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Website Builders End Users Segment Analysis

Website Builder Market End-Use Segment Analysis

According to Cognitive Market Research, The Website Builders for SMEs segment holds the largest market share. The ongoing digital transformation, accelerated by the COVID-19 pandemic, has led many SMEs to realize the necessity of establishing an online presence. As more consumers turn to the internet for shopping and services, SMEs are compelled to create websites to reach their target audiences effectively. The rise of e-commerce has particularly influenced SMEs to adopt website builders, enabling them to set up online stores quickly and cost-effectively. Many SMEs are leveraging website builders with integrated e-commerce features to compete with larger retailers.

In the Website Builder market, the rapidly growing sector is the Website Builders for Large Enterprises category. Large enterprises frequently rely on a wide range of software applications for operations, marketing, and analytics. Website builders that offer robust integration capabilities with tools such as marketing automation, analytics, and CRM systems enhance operational efficiency and streamline processes. The availability of Application Programming Interfaces (APIs) allows large enterprises to customize their website functions and integrate with internal systems, enabling more complex functionalities suited to their business processes.

• Website Builders for Individuals
• Website Builders for SMEs
• Website Builders for Large Enterprises

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion