Wellness Supplements Market Report 2025 (Global Edition)

Global Wellness Supplements Market Report 2025 Market Size Split by Supplement (• Proteins, • Carbohydrates, • Multi-vitamins and Antioxidants, • Fibers, • Minerals, • Others), by Applica...

Wellness Supplements Market Report Description

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Competitive Landscape: The Wellness Supplement Market

The Wellness Supplement industry is marked by a highly competitive environment consisting of both global and regional companies. key players in the wellness supplements market, including Nestle, GNC Holdings, and Amway, have established themselves as leaders in the industry with significant market size, growth, and sales revenue. Their strong brand presence, product innovation, and customer relationships continue to drive their success in the competitive market.
For instance, in June 2021, INW Group, a US-based, manufacturer of dietary supplements, sports nutrition, and personal care products acquired Capstone Nutrition for an undisclosed amount. This acquisition positions INW as a leading, full-service platform in this fragmented and high-demand segment of the health and wellness market. Capstone Nutrition is a US-based developer and manufacturer of high-quality health and wellness supplements.
Source:(https://www.inwmfg.com/news/cornell-capitalbacked-inw-acquires-capstone-nutrition/)

Top Companies Market Share in Wellness Supplements Industry: (In no particular order of Rank)

• Abbott
• Reckitt Benckiser Group PLC.
• Hexagonnutrition Ltd.
• Nestle
• Danone
• Baxter
• Fresenius Kabi AG
• B. Braun SE
• Perrigo Company plc
• Sun Pharmaceutical Industries Ltd.
• Centrum (GSK plc.)
• BASF SE
• DSM
• Zeon Lifesciences Ltd.
• Cipla Inc.
• Amway Corp.
• Glanbia PLC
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of The Wellness Supplement Market

Which Region Will Dominate the Market in 2024?

According to Cognitive Research, the North American region dominated the market and accounted for the highest revenue of XX% in 2024 and it is projected that it will grow at a CAGR of XX% in the future. wellness supplement market at present and is expected to continue dominating the market during the forecast period. The expansion of the wellness supplement market in this specific region is fueled by the increasing health consciousness among consumers as a result of healthcare campaigns, easy access to health information, celebrity impact, and other factors.
For instance,  a National Institutes of Health study from December 2021 states that during the first phase of the pandemic, the demand for multivitamins alone reached 120 million units, leading to a 435 million rise in supplement sales in the United States. 
Source:(https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/)

Additionally, the market is growing because of the existence of major companies like GNC Holdings, LLC, Honest Company, and others that are implementing strategies to expand their market presence throughout the area.
These well-known companies support the industry's vitality and competitiveness by providing a wide range of goods to meet changing customer demands. Their presence underscores both the strong demand for wellness supplements in North America and the region's critical role in propelling market innovation and expansion.
For instance, in August 2022, GNC Holdings, LLC and The Honest Company partnered to introduce four unique women's wellness supplements, including Nightly Sleep Health, Daily Mood Balance, Daily Immune Support, and Postnatal Hair Wellness. These products support women in achieving their health goals which is consequently contributing to the growth of the market. 
Source:(https://www.nutraingredients-usa.com/Article/2022/08/22/gnc-and-the-honest-company-deepen-women-s-health-retail-partnership)

Which Region Is Expanding at The Fastest CAGR?

Asia-Pacific is expected to show a steady rise in the wellness supplement market. As the number of senior citizens in the Asia-Pacific area rises, there is a noteworthy trend that reflects changing healthcare objectives and lifestyle preferences: the increased uptake of wellness supplements. An increasing number of seniors are using wellness supplements to improve their general well-being and address age-related health issues as life expectancy climbs and knowledge of preventative healthcare grows.
Many factors, including shifting eating patterns, rising disposable income, and improvements in the healthcare system, are contributing to this demographic shift. Older adults are also investigating the advantages of supplements due to a desire for a higher quality of life and a preventative approach to health maintenance.
According to the National Library of Medicine, this will contribute to the expansion of the market the percentage of Chinese citizens at 60 years of age and above is expected to increase from 12.4% (168 million) to 28% (402 million), by 2040.
Moreover, the increased focus on skincare in this field has compelled companies like Nestle to provide cutting-edge skincare goods including herbal lotions and creams. The market is growing as a result of this.
For instance, in November 2022, Nestle India partnered with farmers to obtain ingredients such as turmeric and alma for developing new products. Furthermore, Nestle India is introducing oral supplements to address prevalent skin conditions in India leading the market growth in this region.
Source:(https://www.nestle.in/sites/g/files/pydnoa451/files/2023-03/17-3-Annual-Report-2022.pdf)
 

The current report Scope analyzes Wellness Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Wellness Supplements Market Analysis

Segment Performance in The Wellness Supplement Market

Supplement Segment Analysis

Antioxidants and Multivitamins Supplement is Expected to Grow at a Significant Rate. The growing awareness and popularity of antioxidants and multivitamins are rising as people become more aware of their advantages. Based on Supplements the market is segmented into Proteins, carbs, antioxidants and multivitamins, fibers, minerals, and other substances. It is projected that the market share of multivitamins and antioxidants will account for XX% of the total in 2024. More and more consumers are realizing how important vitamins and antioxidants are for enhancing immunity, lowering oxidative stress, and enhancing general well-being. The COVID-19 pandemic has intensified the need for internal health reinforcement, leading to a surge in the market for multivitamins and antioxidant supplements. Due to pollution in the environment and a daily diet lacking in nutrients, many people experience vitamin deficiencies. Multivitamins and antioxidant supplements have a great chance to address the nutritional deficits caused by this.  
According to the National Institute for Health and Care Excellence (NICE) in the United Kingdom Multivitamins and vitamin D are essential for the health of bones and muscles, and they also assist in strengthening the body's defenses against respiratory infections. As a result, as knowledge of multivitamin supplements' advantages in promoting general health and immunity increased, the COVID-19 pandemic increased their use. As a result, the market for wellness supplements will likely be dominated for the foreseeable future by the multivitamin and antioxidant category.
Source:(https://assets.publishing.service.gov.uk/media/5a804e36ed915d74e622dafa/SACN_Vitamin_D_and_Health_report.pdf)
 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wellness Supplements Industry. Request a Free Sample PDF!

Application Segment Analysis

Based on Application the market is segmented into Women's health, immune system function, metabolic problems, inflammatory bowel illnesses, and weight control. In the wellness supplement market, immune health contributed the largest share and is expected to occupy XX% of the market share in 2024. People with compromised immune systems are more susceptible to diseases all year round. Consumers are now taking immune health more seriously as they have become more aware of the need to develop core immunity, particularly in light of the COVID-19 pandemic. This presents a huge opportunity for immune-boosting supplements to become more widely used. In the past, the primary way to obtain these nutrients was through pricey prescription packages. 
However, immune boosters are now commonly accessible as reasonably priced over-the-counter medications. The increased availability of immune-boosting supplements via a variety of retail channels, such as pharmacies, health shops, internet portals, and physician recommendations, has accelerated their popularity. The market is growing because of the well-established health advantages and accessibility of multivitamins, vitamin C, D, and B complex, and minerals like zinc and selenium that strengthen the immune system. By boosting immunity, lowering inflammation, and controlling several physiological functions, vitamins and minerals help the body avoid and treat chronic illnesses. 
For instance, in January 2023, according to the National Center for Biotechnology Information (NCBI), a US-based National Library of Medicine, it was projected that by the year 2050, the number of individuals aged 50 years and older who have at least one chronic illness will surge by 99.5%, rising from 71.52 million in 2020 to 142.66 million. Therefore, the rising prevalence of chronic diseases is driving the growth of the immune health supplements market. 
Source:(https://pubmed.ncbi.nlm.nih.gov/36711415/)
 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Wellness Supplements Formulation Segment Analysis

Formulation Segment Analysis

Based on formulation the market segment includes gummies & soft gels, capsules & tablets, powder form, liquid form, and others. Capsules & tablets contributed the highest share of the wellness supplements market and are projected to hold XX% of the market share in 2024. Compared to powders, liquids, candies, or soft gels, most consumers find it simpler to incorporate capsules and tablets into their routine. Because they are lightweight and compact, capsules and tablets are convenient to pack and transport, which increases user compliance. Additionally, their solid structure guarantees appropriate intake of the necessary amounts of components and allows for precise dose administration. Capsules and tablets are a favored format for those who lead busy lives since they are mess-free and spill-proof. 
Additionally, producers may add large amounts of chemicals to pills and capsules, enabling them to provide powerful assistance in a little package.
The broad use of capsules and tablets among consumers of wellness supplements can be attributed to their combined benefits of ease and compliance. Because tablets have a longer shelf life, are less expensive, and offer more convenience, the majority of suppliers produce supplements in tablet form. The market is expected to be driven by the continued rise in popularity of wellness supplements in tablet and capsule form because of their convenient and precisely specified dose over the forecast period.
 

• • Gummies & Soft gels
• • Capsules & Tablets
• • Powder Form
• • Liquid Form
• • Others

Wellness Supplements Sales Channel Segment Analysis

• Brick & Mortar
• o Direct Selling
• o Chemist/Pharmacies
• o Health Food Shops
• o Hypermarkets
• o Supermarkets
• • E-commerce

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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