Wellness Tourism Market Report 2024 (Global Edition)

Global Wellness Tourism Market Report 2024 Market Size Split by Service Type (Transport, Lodging, Food & Beverage, Shopping, Activities & Excursion, Others), by Location (Domestic, International), by ...

Wellness Tourism Market Report Description

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Competitive Landscape of the Wellness Tourism Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

• In May 2022, In order to introduce its flagship brand, Hilton Hyderabad Resort & Spa, in Hyderabad, Hilton announced that it has entered into a deal with CKR Resort. 

(Source: https://www.livemint.com/companies/news/hilton-signs-new-hotel-with-ckr-resorts-hyderabad-11653375283950.html)

Top Companies Market Share in Wellness Tourism Industry: (In no particular order of Rank)

• Canyon Ranch
• Six Senses Hotels Resorts Spas
• Miraval Resorts
• COMO Hotels and Resorts
• Ananda in the Himalayas
• Chiva-Som International Health Resort
• SHA Wellness Clinic
• Kamalaya Koh Samui
• Rancho La Puerta
• The BodyHoliday
• Saint Lucia
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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North America dominated the market in 2024 and accounted for around 40% of the global revenue.

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. This rise is fueled by several factors, such as growing awareness of health and wellness, a desire for unique and life-changing travel experiences, and various wellness options to suit a wide range of interests. Travelers seeking opportunities for self-discovery and refreshment continue to be drawn to North America, which places a heavy focus on holistic wellness and experiencing travel.

The European region is witnessing an increase in the sales of reagents. The demand for engaging and rewarding travel experiences, along with an increasing emphasis on health and well-being, is driving considerable growth in the wellness tourism market in Europe. To meet the changing needs of tourists looking for chances for rest, renewal, and personal growth, the area provides a variety of wellness experiences, such as spa retreats, yoga retreats, and wellness-focused excursions. This development supports the growing European market for wellness tourism.

The current report Scope analyzes Wellness Tourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Wellness Tourism

According to Cognitive Market Research, the global Wellness Tourism market size was estimated at USD 815425.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 323170.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031. The increased emphasis on health and well-being among travelers is fueling the rapid expansion of the wellness tourism sector in North America. The spa and wellness retreat sector is one important area driving this growth. North America is a destination that draws wellness-conscious tourists looking for rest, renewal, and holistic experiences. It offers a wide range of accommodations, from opulent spa resorts to rural retreat centers. The region's varied topography, which includes forests, beaches, and mountains, makes it the perfect place to practice wellness practices like yoga, meditation, and hiking. Furthermore, North America's significance in the global wellness tourism market is largely due to its robust infrastructure, thriving hospitality sector, and rising awareness of holistic wellbeing. North America continues to be a popular destination for tourists who want to prioritize wellness in their vacation experiences.

Europe Wellness Tourism

According to Cognitive Market Research, with a market value of USD 815425.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 6.0 % from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 244627.56 million. The market for wellness tourism in Europe is booming because to the region's rich spa traditions, varied landscapes, and deeply ingrained culture of health and well-being. Offering thermal baths that date back centuries and are well-known for its therapeutic benefits, the thermal spa business is one prominent sector driving growth. Europe provides a multitude of health experiences, ranging from the curative waters of Hungary's thermal springs to the opulent spa complexes in Switzerland's Alpine retreats. Furthermore, Europe is positioned as a top vacation destination for people looking for rest, renewal, and self-discovery due to the region's emphasis on holistic wellness and the growing interest in wellness-focused travel. Europe continues to draw visitors looking for life-changing and enlightening health experiences amid its stunning settings because of its abundance of historical and natural attractions as well as its cutting-edge wellness offers.

Asia Pacific Wellness Tourism

According to Cognitive Market Research, the global Wellness Tourism market size was estimated at USD 815425.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 187547.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031. inspired by a fusion of contemporary wellness options, breathtaking natural settings, and age-old healing customs. Wellness retreats, which provide guests with chances for rest, meditation, and holistic therapy in tranquil locations like Bali, Thailand, and the Maldives, are one significant market driving expansion. Travelers seeking spiritual enlightenment and rejuvenation are drawn to Asia Pacific due to its numerous wellness methods, such as yoga, Ayurveda, and traditional Chinese medicine, as well as its rich cultural legacy. Its status as a top wellness tourism destination is further cemented by the area's expanding wellness tourism infrastructure, which includes opulent spa resorts and wellness retreat facilities. Asia Pacific continues to be a popular option for tourists looking for immersive and life-changing wellness experiences amid its serene and beautiful settings as awareness of holistic wellness grows.

South America Wellness Tourism

According to Cognitive Market Research, the global Wellness Tourism market size was estimated at USD 815425.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 40771.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031. The market for wellness tourism in Latin America is expanding thanks to the region's varied natural settings, rich cultural legacy, and increasing emphasis on holistic well-being. Eco-friendly health resorts, which provide guests with immersive experiences in verdant jungles, immaculate beaches, and remote mountains, are one prominent market driving expansion. Latin America has an extensive array of health experiences that accommodate a wide range of preferences, from yoga retreats in Costa Rica to spa getaways in Mexico's Riviera Maya. Furthermore, the area draws wellbeing-conscious tourists looking for renewal and a connection to the natural world because of its emphasis on sustainability and wellness practices, which include organic food and traditional therapeutic techniques. Travelers seeking immersive and transformative wellness experiences amid stunning settings continue to choose Latin America for its abundance of natural beauty and wellness services.

Middle East and Africa Wellness Tourism

According to Cognitive Market Research, the global Wellness Tourism market size was estimated at USD 815425.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 16308.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031. The industry for wellness tourism is expanding across the Middle East and Africa, propelled by a blend of opulent spa facilities, secluded desert getaways, and age-old healing customs. Luxury wellness resorts, which provide guests with sumptuous spa treatments, yoga retreats, and holistic wellness programs among breathtaking desert or coastal settings, are a major growth driver. Travelers can experience a combination of rest, cultural immersion, and renewal in the region, which offers everything from Morocco's hammams to the United Arab Emirates' opulent resorts. Furthermore, the area's emphasis on holistic well-being techniques including yoga, traditional Arabic medicine, and Ayurveda draws wellness-conscious tourists. The Middle East and Africa region maintains its status as a top vacation destination for those looking for life-changing and distinctive cultural experiences because to its diversified products.

Wellness Tourism Market Analysis

Wellness Tourism Service Type Segment Analysis

According to Cognitive Market Research, Transport held the major market share over the forecast period. Transportation providers enable people to reach wellness destinations across the globe by providing easy and accessible travel options. Furthermore, travelers seeking opportunities for rest, renewal, and personal growth find that innovative mobility solutions—like environmentally friendly travel modes and wellness-focused transportation amenities—improve their overall wellness experience.

Lodging is the fastest-growing category over the forecast period. One of the main factors propelling the wellness tourism market's expansion is lodging. Hotels, resorts, and retreat centers with a wellness focus provide guests with specialized amenities and activities to encourage rest, renewal, and overall well-being. These institutions cater to the changing needs of wellness-focused tourists worldwide by offering tranquil, pleasant settings in addition to wellness-focused amenities, including spa treatments, nutritious food options, and fitness centers.

• Transport
• Lodging
• Food & Beverage
• Shopping
• Activities & Excursion
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wellness Tourism Industry. Request a Free Sample PDF!

Wellness Tourism Location Segment Analysis

According to Cognitive Market Research, Domestic holds a prominent market share. As overseas travel is restricted due to the ongoing COVID-19 pandemic, local travel has become increasingly popular for wellness-focused vacations. As people emphasize their health and well-being at home, they are flocking to local spa retreats, yoga studios, outdoor experiences, and wellness resorts, fueling the growth of the domestic wellness tourism sector.

International is the fastest-growing category over the forecast period. People are looking into holistic healing clinics, spas, and wellness retreats in locations renowned for their scenic beauty and rich cultural legacy as they focus more on their health and well-being. The popularity of wellness travel abroad responds to the desire for life-changing experiences that foster rest, renewal, and personal development everywhere.

• Domestic
• International

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Wellness Tourism Travelers Type Segment Analysis

According to Cognitive Market Research, Primary held the major market share over the forecast period. Travelers who prefer health-focused experiences centered around preventive care and holistic well-being drive growth in the primary wellness tourism market. This includes fitness-focused getaways, spa holidays, yoga retreats, and wellness retreats to enhance mental, emotional, and physical well-being. As the value of self-care becomes more widely recognized, primary wellness tourism provides chances for visitors to unwind, revitalize, and develop personally.

Secondary is the fastest-growing category over the forecast period. The industry is expanding due to secondary wellness tourism, which includes excursions that combine adventure and well-being, sightseeing and cultural exploration. Tourists look for locations that provide chances for rest, renewal, and personal development in addition to the usual tourist attractions. The rise of the secondary wellness tourism category is fueled by this fusion of leisure and wellness experiences that cater to a wide range of interests.

• Primary
• Secondary

Wellness Tourism Age Group Segment Analysis

According to Cognitive Market Research, Young Men held the major market share over the forecast period. Due to their increased emphasis on health and well-being when traveling, young men are making a significant contribution to the expansion of the wellness tourism market. This group is drawn to adventure-based wellness pursuits like fitness retreats, outdoor sports, and wellness-focused adventure tours. Young men embrace vacation experiences that foster physical health, emotional resilience, and personal development as their awareness of holistic well-being increases.

Young Women are the fastest-growing category over the forecast period. Due to their growing emphasis on health and well-being when making travel decisions, young women are largely responsible for the rise of the wellness tourism market. This group looks for wellness activities that suit their interests, such as yoga retreats, spa vacations, and cultural outings with a wellness theme. Growing emphasis on personal development and self-care among young women is driving the growth of the wellness tourism industry.

• Old Men
• Young Men
• Old Women
• Young Women

Author's Detail

Anushka Gore

Research Associate at Cognitive Market Research

LinkedIn

Profile

Anushka Gore is a seasoned market researcher specializing in the dynamic landscape of the Pharmaceutical industry. With a keen analytical mind and a deep passion for healthcare advancements, she has dedicated herself unraveling the intricate market trends and consumer behaviors that shape the future of medical technologies and services.

Author's Conclusion