Whey Protein Market Report 2025 (Global Edition)

Global Whey Protein Market Report 2025 Market Size Split by Type Outlook: (Isolates, Concentrates, Demineralized, Hydrolysate), by Application Outlook: (Nutritional, Personal Care, Food, Feed, Infant ...

Whey Protein Market Report Description

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Whey Protein Market Insights Video

Competitive Landscape of the Whey protein Market

The whey protein market features a highly competitive landscape, characterized by numerous global and regional players. Companies compete on product quality, innovation, pricing, and distribution channels. Key strategies include developing new formulations, enhancing protein purity, and leveraging advanced processing technologies. Market participants also focus on expanding their presence through e-commerce and strategic partnerships to capture a larger consumer base.

Top Companies Market Share in Whey Protein Industry: (In no particular order of Rank)

• Glanbia plc. (Ireland)
• Now Health Group
• Inc. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm Corporation (U.S.)
• Kerry Group Plc (Ireland)
• CytoSport
• Inc. (U.S.)
• The Nature's Bounty Co. (U.S.)
• Reliance Vitamin Company
• Inc. (U.S.)
• Herbalife Nutrition
• Inc. (U.S.)
• Danone SA (France)
• General Nutrition Centers (GNC) Holdings
• Inc. (U.S.)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Whey protein Market

Which Region Dominates the Whey protein Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 due to a strong emphasis on health and fitness, with high consumer demand for protein supplements among athletes and fitness enthusiasts. Additionally, advanced processing technologies and a robust retail network support market growth. The presence of leading manufacturers and increasing disposable incomes further drive sales in the region.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Whey protein market driven by rising health awareness and a growing middle class with higher disposable incomes. Increased adoption of fitness and wellness trends, along with expanding e-commerce platforms, fuel market expansion. Additionally, the region's rising sports nutrition demand and improvements in local manufacturing capabilities contribute to rapid growth.

The current report Scope analyzes Whey Protein Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Whey Protein

According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2227.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

• According to Cognitive Market Research, The US whey protein market had a market share of USD 1,757.64 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Rising fitness trends and a growing focus on health drive whey protein demand, with athletes and fitness enthusiasts fueling consistent sales.
• The Canadian whey protein market had a market share of USD 267.32 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Increased health consciousness and a trend toward higher protein intake boost whey protein sales, supported by expanding retail availability. The Mexican whey protein market had a market share of USD 202.72 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period.

Europe Whey Protein

According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1670.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• The United Kingdom whey protein market had a market share of USD 280.69 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. Enhanced awareness of health benefits and rising demand for sports nutrition products are accelerating whey protein consumption among British consumers.
• The French whey protein market had a market share of USD 153.71 million in 2024 and is projected to grow at a CAGR of 9.2% during the forecast period. The German whey protein market had a market share of USD 330.81 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period. The Italian whey protein market had a market share of USD 143.69 million in 2024 and is projected to grow at a CAGR of 9.4% during the forecast period. Innovations in protein products and a strong fitness culture propel whey protein sales, with a focus on health and performance benefits. The Russian whey protein market had a market share of USD 258.97 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. The Spanish whey protein market had a market share of USD 137.00 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. The Luxembourg whey protein market had a market share of USD 51.79 million in 2024 and is projected to grow at a CAGR of 10.1% during the forecast period. The Portuguese whey protein market had a market share of USD 35.09 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The Greek whey protein market had a market share of USD 20.05 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. The Rest of Europe whey protein market had a market share of USD 258.97 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period.

Asia Pacific Whey Protein

According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1280.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.

• According to Cognitive Market Research, The Chinese whey protein market had a market share of USD 576.41 million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period. Growing middle-class affluence and rising health awareness stimulate demand for whey protein, driven by increasing fitness and wellness trends.
• The Japanese whey protein market had a market share of USD 176.77 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. The Indian whey protein market had a market share of USD 153.71 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period. The expanding fitness market and increasing awareness of protein benefits drive whey protein sales, supported by a growing health-conscious population. The South Korean whey protein market had a market share of USD 128.09 million in 2024 and is projected to grow at a CAGR of 12.6% during the forecast period. The Australian whey protein market had a market share of USD 66.61 million in 2024 and is projected to grow at a CAGR of 13.2% during the forecast period. The South East Asia whey protein market had a market share of USD 88.38 million in 2024 and is projected to grow at a CAGR of 14.5% during the forecast period. The Rest of Asia Pacific whey protein market had a market share of USD 90.95 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period.

South America Whey Protein

According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 278.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

• According to Cognitive Market Research, The Brazilian whey protein market had a market share of USD 119.18 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Economic growth and heightened health awareness boost whey protein consumption, with more consumers seeking effective dietary supplements for fitness goals.
• The Argentine whey protein market had a market share of USD 46.78 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. Rising fitness trends and increasing disposable incomes contribute to higher whey protein demand, driven by a growing health-conscious consumer base. The Colombian whey protein market had a market share of USD 24.78 million in 2024 and is projected to grow at a CAGR of 10.7% during the forecast period. The Peruvian whey protein market had a market share of USD 22.83 million in 2024 and is projected to grow at a CAGR of 11.1% during the forecast period. The Chilean whey protein market had a market share of USD 20.05 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. The Rest of Latin America whey protein market had a market share of USD 44.83 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period.

Middle East and Africa Whey Protein

According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 111.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031..

• The GCC Countries whey protein market had a market share of USD 47.67 million in 2024 and is projected to grow at a CAGR of 12.0% during the forecast period. Growing fitness culture and a focus on health improvements spur whey protein demand, supported by increasing consumer investment in dietary supplements.
• The Egyptian whey protein market had a market share of USD 11.70 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. The South African whey protein market had a market share of USD 17.60 million in 2024 and is projected to grow at a CAGR of 12.2% during the forecast period. Health and wellness trends, coupled with rising disposable incomes, drive whey protein sales, as consumers seek effective and accessible protein sources. The Turkish whey protein market had a market share of USD 9.58 million in 2024 and is projected to grow at a CAGR of 10.7% during the forecast period. The Nigerian whey protein market had a market share of USD 11.70 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. The Rest of MEA whey protein market had a market share of USD 13.14 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period.

Whey Protein Market Analysis

How are Segments Performing in the Global Whey protein Market?

Whey protein Market Type Segment Analysis

According to Cognitive Market Research, concentrates stands out as the dominant category over the projected period due to their balanced protein content and cost-effectiveness. They offer a good mix of protein, fats, and carbohydrates, making them popular among a broad range of consumers. Their affordability and versatility in various applications, from sports nutrition to functional foods, drive sustained demand across multiple market segments.

Isolates emerges as the fastest-growing category in the Whey protein market driven by increasing consumer preference for higher protein purity and lower lactose content. Their rapid absorption and high protein concentration cater to those seeking optimal muscle recovery and performance benefits. Growing awareness of their advantages in dietary and fitness regimes, coupled with innovation in processing techniques, propels their market expansion.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Whey Protein Industry. Request a Free Sample PDF!

Whey protein Market Application Segment Analysis

According to Cognitive Market Research, the dominant category is sports and performance nutrition due to the high demand for whey protein among athletes and fitness enthusiasts seeking muscle recovery and enhanced performance. The emphasis on physical fitness and the effectiveness of whey protein in supporting athletic goals drive its substantial market share. Ongoing innovations and endorsements from fitness influencers further bolster its prominence.

The fastest-growing category in the Whey protein market is functional/fortified food as consumers increasingly seek health benefits beyond basic nutrition. The integration of whey protein into functional foods caters to rising demands for enhanced wellness and preventive health. Innovations in product formulations and growing awareness of the role of protein in overall health contribute to the rapid expansion of this segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Nisha Deore

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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