Women Health and Beauty Supplement Market Report 2025 (Global Edition)

Global Women Health and Beauty Supplement Market Report 2025 Market Size Split by Product (Vitamins, Minerals, Enzymes, Botanicals, Proteins, Omega-3, Probiotics), by Consumer group (Prenatal, Postna...

Women Health and Beauty Supplement Market Report Description

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Competitive Landscape: Women’s Health and Beauty Supplements Market

Because it primarily caters to those who are willing to spend money on supplements and who are concerned about their appearance and health, the worldwide market for health and beauty supplements is concentrated. The majority of the players are headquartered in industrialized countries that place a high value on personal wellness and beauty trends. Prominent producers of dietary supplements are purchasing companies that produce supplement ingredients to have a consistent supply of raw materials. Prominent corporations are leveraging partnerships, mergers, and acquisitions as strategies to increase their market share. To stay competitive in the market, they are also expanding their product lines and introducing several innovations.

Top Companies Market Share in Women Health and Beauty Supplement Industry: (In no particular order of Rank)

• Herbalife Nutrition
• GNC Holdings
• The Nature's Bounty Co
• Bayer
• Garden of Life
• Suntory Holdings
• Taisho Pharmaceutical
• Swisse
• Pfizer
• Blackmores
• Fancl Corporation
• Ashahi Group Holdings
• Usana Health Sciences
• Nu Skin Enterprises
• The Himalaya Drug Company
• Vita Life Sciences
• Grape King
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Which Region will dominate the Market in 2024?

In 2024, North America had a sizeable portion of the market, and it is anticipated that it will continue to dominate during the forecast period. Factors such as the existence of major market players in this space, who are introducing high-quality products to capture the biggest market share, help to explain this. The market's growth is further aided by the availability of government financing for research and development as well as money for research. The market for women's health and beauty supplements is also expected to increase considerably as a result of the growing demand for stress-relieving, pre- and post-natal, bone and joint health, and digestive health supplements. These supplements address a range of health issues and promote general well-being, which is in line with consumers' current emphasis on wellness and health. In addition, American women are paying greater attention to what they eat and realizing how important preventative healthcare is. 

Which Region is Expanding at the Fastest CAGR?

Asia Pacific led the overall women’s health and beauty supplements market in 2024 with a xx% revenue share due to the presence of leading players in the region, a greater demographic base, and several critical projects they have carried out. Additionally, the region's growth is being driven by the existence of regional supplement makers, strong product availability, a growing trend towards health and beauty supplements, and a high prevalence of target diseases. This was largely caused by the region's high spending income, a large number of working women, and increased knowledge and acceptance of the market for women's health and beauty supplements. The United Nations Fund for Population Estimates predicts that by 2050, there will be three times as many persons 60 years of age and older. Furthermore, 53% of those who are at least 60 years old are women. 

The current report Scope analyzes Women Health and Beauty Supplement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

Women Health and Beauty Supplement Market Analysis

Women's Health and Beauty Supplements Market Product Segment Analysis

• Vitamins
• Minerals
• Enzymes
• Botanicals
• Proteins
• Omega-3
• Probiotics

The vitamins segment held the largest share of xx% in 2024 and is anticipated to grow at a significant CAGR during the projected period. The strong demand for vitamins, the growing popularity of preventive healthcare, and the growing acceptance of healthy lifestyles are the main causes of the vitamin segment's large revenue share. Another element driving category development is the rising need for vitamins among nursing and pregnant women. Furthermore, the market's reception of novel vitamin goods is promoting sector uptake. For example, Folic acid tablets prevent and treat vitamin B9 deficiency in the body. It helps in the formation of red blood cells, maintains brain health, and supports a healthy pregnancy. The dose is taken at regular intervals.  Furthermore, Vitamin B9 tablet is used to treat or prevent anaemia (lack of blood) which is a result of low levels of folic acid. It can be taken with other multivitamins as other B vitamins are required for better absorption. Vitamin B9 capsule contains iron, Folic acid, and Zinc sulphate. It maintains red blood cells, several bodily functions from nucleotide biosynthesis to the remethylation of homocysteine. It is also consumed during periods of rapid cell division and growth.
 

.•    For instance, in September 2022, Centrum announced the launch of its multivitamin range for different genders and ages in India.
(Source:https://www.pharmabiz.com/NewsDetails.aspx?aid=165088&sid=2#:~:text=Centrum's%20new%20variants%20are%20available,plant%20%26%20milk%2Dbased%20protein. )
•    For instance, in 2020, The Nature’s Bounty Co., a leading manufacturer and marketer of vitamins, supplements, and sports nutrition products. The company launched a new line of beauty supplements called Pure Beauty, which includes collagen, biotin, and hyaluronic acid supplements. 

 

 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Women Health and Beauty Supplement Industry. Request a Free Sample PDF!

Women's Health and Beauty Supplements Market Application Segment Analysis

• Prenatal
• Postnatal
• PMS
• Perimenopause
• Postmenopause

Postmenopause dominated the consumer group segment with a xx% share in 2024. In the postmenopause market, women over 50 make up the majority of consumers. Osteoporosis, which causes brittle bones and a high risk of fractures and related issues, is expected to impact about one in three postmenopausal women, making bone health a key worry for these women. For postmenopausal women, supplements containing vitamins D, B6, and E, omega-3 oils, and Coenzyme Q10 are crucial in addition to calcium and minerals.
•    For instance, In October 2023, Revivale launched Essentials by Revivele, a tailored supplement system designed to support women’s cognitive function, hormone balance, and disease prevention, particularly during perimenopausal and post-menopausal years.
(Source:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10780928/ 
•    For instance, in February 2022, The Vitamin Shoppe omnichannel retailer of nutritional products launched TrueYou, a range of health supplements catering to the evolving needs of women through every stage of their lives.
(Source:https://press.vitaminshoppe.com/2022-02-07-The-Vitamin-Shoppe-R-Launches-TrueYou-TM-a-Comprehensive-Assortment-of-Nutritional-Supplements-Designed-for-Every-Stage-of-a-Woman%E2%80%99s-Life/ )

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Women Health and Beauty Supplement Application Segment Analysis

The women’s health segment dominated the market with a xx% revenue share in 2024. The strong availability of several health supplements for various ailments, including immune, joint, and digestive systems, as well as the larger customer base, is what is fueling the segment's rise. Furthermore, the ever-evolving trends in women's health and their growing knowledge of nutrition and health are some of the reasons for the rise in demand for health-maintaining goods. For example, women who used to rely on conventional cosmetic products to improve and preserve their looks are increasingly taking vitamins and supplements to promote their health. 
•    For instance, In August 2023, a reputed supplement brand named Designs for Health introduced two latest supplements under its women’s health supplement range. ProbioMed Women and FemGuard-HF were created to help fulfill the innovative supplemental requirements of women.
(Source:https://www.nutraceuticalsworld.com/contents/view_breaking-news/2023-08-17/designs-for-health-launches-womens-health-supplements/ )

• Beauty
• Skincare
• Hair Care
• Nail Care
• Women’s Health

Women Health and Beauty Supplement Sales Channel Segment Analysis

The direct sales channel segment held the largest revenue share of xx% in 2024 and is likely to witness robust growth because of the high level of customer confidence in direct sales, the abundance of suppliers, the generous discounts, and the seller's alluring offers. The segment's growth is also being aided by a strong retail distribution network and the implementation of different tactics by well-known retail chains to offer individualized consultation prior to supplement purchases. Moreover, substantial expenditures made by businesses to establish their distribution networks are also promoting market expansion. 
•    For instance, Herbalife and GNC have invested significantly in the Indian market to sell health and beauty supplements. These companies don’t sell products on e-commerce websites but are only available through the company’s authorized associates. 
(Source:https://harbert.auburn.edu/binaries/documents/center-for-ethical-organizational-cultures/cases/herbalife.pdf )
•    For instance, Hum Nutrition offers a wide range of supplements that are heavily formulated with beauty-related formulas for acne, antiaging, and hair care.
(Source:https://www.humnutrition.com/ )

• Online
• Direct Sales
• Pharmacy/Drug Stores
• Other Offline Channels

Author's Detail

Manjiri Kanhere

Senior Research Associate at Cognitive Market Research

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Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.

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